It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...
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View articleWhen you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Read More...
View articleAccording to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...
View articleReactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...
View articleThis year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols f...
View articleWith brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage...
View articleOn Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the...
View articleA look at how authorship still influences your brand’s news and public relations content. Read More...
View articleMany brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media effort...
View articleActivision and AKQA have manipulated Instagram's photo tags to create an interactive, choose-your-own-adventure-style story for fans of the video game...
View articleMobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza deliv...
View articleUsing a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of follower...
View articleInstagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Read M...
View articleAs we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...
View articleHard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Read More...
View articleTwitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers...
View articleAs more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...
View articleThe future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...
View articleAs Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...
View articleThe platform's search initiative could increase usage and bring in more ad revenue. Read More...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleEvolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Read More...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleAs World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in ...
View articleBelieving that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the paymen...
View articleThe future of social media is in paid content, which requires a different strategy than organic. How can you prepare? Read More...
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