Chris Ryan, Head of Agency Relations at Wix and Carlos Valladares, Co-Founder of CIS Agency review the seven critical steps to optimizing your product...
View articleAscend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read More...
View articleAs video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their custo...
View articleG2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...
View articleWhat does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successf...
View articleIn light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...
View articleTwo-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...
View articleNearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change...
View articleMore marketers are realizing how the right tech can boost our marketing efforts and we’re ready to adapt our strategies for 2019. Five key trends to k...
View articleGoogle looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...
View articleMany businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...
View articleLast week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...
View articleConsumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...
View articleThe Web 1.0 company that started out as an upstart online alternative to Barnes & Noble has grown into sprawling, 21st century company. What does ...
View articleThe new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers’ needs and customize messaging for audiences that e...
View articleUntil lately, many luxury brands have been too scared of cheapening their high-end image to try ecommerce. However, younger audiences are developing t...
View articleThis guest post comes from Kevin Lindsay, Director, Product Marketing and Strategy of Digital Experience, Adobe. In an experience-driven era, digi...
View articleRecent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...
View articleThis guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...
View articleBots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...
View articleCombining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...
View articleAmazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...
View articleWith a combined market value of $1.7 trillion, Google, Apple, Facebook and Amazon have the means to buy almost any business. What can we learn about t...
View articleMarketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...
View articleIn part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...
View articleOver the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...
View articleAs I write this, I'm sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There's no quiet in Vega...
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