Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...
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View articleOnline marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview on the five key user acquisition strategies to help you scale up your startup grow...
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View articleMaking first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...
View articleGlobal Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....
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View articleSelligent's Sylvie Tongco looks at how retailers are leaning more heavily on digital channels in recent months and best practices that are proven to w...
View articleIn the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...
View articleYour customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...
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View articleDeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read More...
View articleImplementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...
View articleDeloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. Read More...
View articleWhen business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....
View articleGetting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, ...
View articleSome retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read More...
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View articleAgile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approa...
View articleImpact’s Matt Moore argues that affiliate has much more in common with biz dev than with marketing — and that the industry is due for a change in mind...
View articleChris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. Read More...
View articleA look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...
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