As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a...
View articleTwitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...
View articleThe tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Read More...
View articleWe consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...
View articleInsurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Read More...
View articleFrom Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...
View articleThis monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Re...
View articleToyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...
View articleFrom ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...
View articleEarlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Read M...
View articleWe've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Read...
View articleTwitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...
View articleThe Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the B...
View articleGoogle may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pintere...
View articleMany brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their go...
View articleIn the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...
View articleThe image-sharing platform is also launching verified badges and vowing to kick out spammers. Read More...
View articleAs the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...
View articleFollowing a successful real-time campaign in New York, where Heineken brought favors to tweeters' parties, the beer brand is doing the same in eight o...
View articleFollowing Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Read ...
View articleShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Read More...
View articleIn the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Read More...
View articleFor its new holiday campaign, the British fashion label invites consumers to follow a series of clues to find hidden elves in a "choose your own adven...
View articleTwitter users have been given quicker and easier options for blocking offensive content on the social network. Read More...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleHow can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...
View articleUNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthe...
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