Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers...
View articleAs more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleAs World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in ...
View articleBelieving that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the paymen...
View articleDigits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, openin...
View articlePinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...
View articleThere have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for m...
View articleA new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Read More...
View articleIn the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their...
View articleA look at why some tweets catch on and why some business are killing it using Twitter. Read More...
View articleTeaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Read Mor...
View articleThe beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Read More...
View articleThese strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleBrands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. R...
View articleIn advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strat...
View articleFrank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...
View articleWill Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Read More...
View articleThe group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...
View articleThe platform’s Audience Network is available to marketers worldwide, and supports link ads. Read More...
View articleHere's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tric...
View articleIn advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi...
View articleA look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Read More...
View articleThe global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Read Mor...
View articleBy combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...
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