The campaign, which includes videos, a Twitter handle and shareable content, seeks to create an emotional connection with female consumers, while also...
View articleTwitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website. Read More...
View articleTwitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Read More...
View articleTwitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. R...
View articleStaples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L wit...
View articleFacebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Read More...
View articlePew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage onli...
View articleIf a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic market...
View articleAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone...
View articleThe campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter follow...
View article2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6....
View articleFrom launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investo...
View articleVerified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23. Read More...
View articleDunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...
View articlePromoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps. The co...
View articleWhat do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending t...
View articleTwitter backtracked on its decision to change its block functionality, pressured by concerned users. The social network is also refining its ad target...
View articleInstagram revealed its 'Instagram Direct' product, a new rival to Snapchat as well as Twitter's direct messaging systems. Within hours, apparel retail...
View articleColumnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleWelch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com. Read More...
View articleThe first screenplay to be released over Twitter is one more step towards screen convergence. Read More...
View articleFedEx has created holiday-themed videos to get the word out about its new flat rate offering. Read More...
View articleThe news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing ...
View articleTwitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external ...
View articleThe advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Read More...
View articleApple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Read...
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