Hanes Encourages Women to Talk Detection with Mammogram Monologues
Marketing

Hanes Encourages Women to Talk Detection with Mammogram Monologues

12y Lisa Lacy

Hanes Encourages Women to Talk Detection with Mamm...

The Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with ...

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Moët & Chandon Celebrates Life’s Successes with #MoetMoments
Marketing

Moët & Chandon Celebrates Life’s Successes with #MoetMoments

12y Lisa Lacy

Moët & Chandon Celebrates Life’s Successes with #M...

Moët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Read More...

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Adobe Says Social Media Changing Retail Marketplace
Social

Adobe Says Social Media Changing Retail Marketplace

12y Susan Kuchinskas

Adobe Says Social Media Changing Retail Marketplac...

Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...

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Buffer Shows Off Social Crisis Management Chops After Spam Hack
Social

Buffer Shows Off Social Crisis Management Chops After Spam Hack

12y Miranda Miller

Buffer Shows Off Social Crisis Management Chops Af...

Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...

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Twitter Sets IPO Price at a Precautious $17 to $20 a Share
Social

Twitter Sets IPO Price at a Precautious $17 to $20 a Share

12y Melanie White

Twitter Sets IPO Price at a Precautious $17 to $20...

Twitter has unveiled the price range for its shares when the company lists on the stock exchange. Read More...

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Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama
Social

Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama

12y Lisa Lacy

Fiber One Turns Twitter Dieting Drama into YouTube...

#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style vi...

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@JetBlue Tricks and Treats Followers With Mystery Halloween Discounts
Marketing

@JetBlue Tricks and Treats Followers With Mystery Halloween Discounts

12y Lisa Lacy

@JetBlue Tricks and Treats Followers With Mystery ...

JetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween. Read More...

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Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
Media

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

12y Greg Jarboe

Brands Account for 40% of Top 1,000 Most Shared In...

New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagra...

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Wendy’s Extends Fan Devotion to #PretzelLoveStories
Marketing

Wendy’s Extends Fan Devotion to #PretzelLoveStories

12y Lisa Lacy

Wendy’s Extends Fan Devotion to #PretzelLoveStorie...

Wendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.” Read...

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Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla
Marketing

Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla

12y Lisa Lacy

Southeast Toyota to Millennials: Unexpect Everythi...

Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...

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Remote Control Tourists Entice Visitors to Australia
Marketing

Remote Control Tourists Entice Visitors to Australia

12y Lisa Lacy

Remote Control Tourists Entice Visitors to Austral...

Tourism Victoria wants to allow potential Melbourne, Australia visitors to “try before they buy” with its remote control Tourist initiative, in which ...

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Cheez-It to Smart Car: We're Better Together
Social

Cheez-It to Smart Car: We're Better Together

12y Susan Kuchinskas

Cheez-It to Smart Car: We're Better Together

Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on...

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Social PPC – The Definitive Guide for Marketers
Paid Search

Social PPC – The Definitive Guide for Marketers

12y Elizabeth Marsten

Social PPC – The Definitive Guide for Marketers

Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Read More...

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Dockers Shoppable Video Aims at Millennial Males
Marketing

Dockers Shoppable Video Aims at Millennial Males

12y Mary Lisbeth D'Amico

Dockers Shoppable Video Aims at Millennial Males

Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Read More...

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Twitter Adds Tweet Scheduling Function for Advertisers
Social

Twitter Adds Tweet Scheduling Function for Advertisers

12y Jessica Lee

Twitter Adds Tweet Scheduling Function for Adverti...

Twitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance. Read More...

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Urban Outfitters App Deepens Digital Connection With Customers
Marketing

Urban Outfitters App Deepens Digital Connection With Customers

12y Susan Kuchinskas

Urban Outfitters App Deepens Digital Connection Wi...

Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Read More...

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A Picture Paints A Thousand Words On Twitter
Asia

A Picture Paints A Thousand Words On Twitter

12y Jon Wade

A Picture Paints A Thousand Words On Twitter

But you're more likely to gain a retweet using the microblog's native image uploading service. Read More...

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Tweet or Like That Show? Twitter & Facebook Compete for TV Broadcaster Partnerships
Social

Tweet or Like That Show? Twitter & Facebook Compete for TV Broadcaster ...

12y Yuyu Chen

Tweet or Like That Show? Twitter & Facebook Co...

Facebook and Twitter are competing to show greater advertising value to TV networks as real-time content and screen convergence rule the day. Read Mor...

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Folgers Extends from Cup to Screen with Good News Hubs
Marketing

Folgers Extends from Cup to Screen with Good News Hubs

12y Lisa Lacy

Folgers Extends from Cup to Screen with Good News ...

The coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram. Read More...

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The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do
Ad Industry Metrics

The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Thin...

12y Andrew Solmssen

The Big Disconnect: Why Marketers are Slow to Embr...

Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...

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5 Reasons No One Clicks Through On Your Brand's Tweets
Social

5 Reasons No One Clicks Through On Your Brand's Tweets

12y John Lee

5 Reasons No One Clicks Through On Your Brand's Tw...

It’s one of the most maddening conundrums of social marketing: “I have great content. I’m promoting it. But no one clicks through to...

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Post-IPO Twitter Positioned for eCommerce Dominance
Social

Post-IPO Twitter Positioned for eCommerce Dominance

12y Himanshu Sareen

Post-IPO Twitter Positioned for eCommerce Dominanc...

While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Read...

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Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’
Marketing

Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’

12y Lisa Lacy

Disney Launches Vine Account, Asks Fans to Show Th...

Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Read More...

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Get Your Campaign in the Social Stream This Holiday Season
Social

Get Your Campaign in the Social Stream This Holiday Season

12y Roger Katz

Get Your Campaign in the Social Stream This Holida...

There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel...

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Twitter Pulls Trigger on $1B IPO Plans
Social

Twitter Pulls Trigger on $1B IPO Plans

12y Matt Kapko

Twitter Pulls Trigger on $1B IPO Plans

Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants...

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Fandango Literally Wants to Make Fans Scream
Marketing

Fandango Literally Wants to Make Fans Scream

12y Lisa Lacy

Fandango Literally Wants to Make Fans Scream

Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Read More...

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Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Marketing

Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image

12y Mary Lisbeth D'Amico

Bebe #be9to5 Campaign Reinforces Confident, Less ‘...

Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that a...

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