Xerox CMO Not Sold on Twitter and Pinterest
Media

Xerox CMO Not Sold on Twitter and Pinterest

14y Kate Kaye

Xerox CMO Not Sold on Twitter and Pinterest

Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients. Read More...

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Facebook App Creates Pinterest-Like Groups for Brands
Social

Facebook App Creates Pinterest-Like Groups for Brands

14y Christopher Heine

Facebook App Creates Pinterest-Like Groups for Bra...

ModCloth and Universal Records have tested Offerpop's new program. Read More...

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Facebook Fun: 'J.R. Ewing' Strikes Oil Again
Social

Facebook Fun: 'J.R. Ewing' Strikes Oil Again

14y Christopher Heine

Facebook Fun: 'J.R. Ewing' Strikes Oil Again

1980s soap "Dallas" leans on Timeline and iconic antagonist for TNT reboot. Read More...

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Twitter and the Web Help Celebrities Stay Famous for Longer
Social

Twitter and the Web Help Celebrities Stay Famous for Longer

14y V3

Twitter and the Web Help Celebrities Stay Famous f...

Google researchers find that the famous stay in the news for longer thanks to social sites. Read More...

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42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
Healthcare & Pharma

42% of U.S. Consumers Use Social Media for Health Care Info [Survey]

14y Search Engine Watch

42% of U.S. Consumers Use Social Media for Health ...

PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals. Read More...

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Evaluating Personal Social Media Effectiveness
Social

Evaluating Personal Social Media Effectiveness

14y Lee Odden

Evaluating Personal Social Media Effectiveness

Are you shortcutting your social media success? Read More...

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Miami Marlins Add Latin Flavor to Social Presence
Marketing

Miami Marlins Add Latin Flavor to Social Presence

14y Kate Kaye

Miami Marlins Add Latin Flavor to Social Presence

The team recently started a Tumblr to highlight "Miami Style" baseball. Read More...

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Social Customer Service: Best Practices
Social

Social Customer Service: Best Practices

14y Nick Cifuentes

Social Customer Service: Best Practices

The next time you ignore a tweet or Facebook comment you might regret it. Read More...

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GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads
Marketing

GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads

14y Kate Kaye

GOP Turns Rosen Flap Into Mom-Centric Twitter, Goo...

UPDATE: RNC said War on Moms fundraiser resulted "best merchandise day of the year." Read More...

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Farmers Hash-Tag Combines NASCAR And Social
Financial Services

Farmers Hash-Tag Combines NASCAR And Social

14y Christopher Heine

Farmers Hash-Tag Combines NASCAR And Social

The insurance brand's hash-tag will appear on race car during nationally televised event. Read More...

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On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Marketing

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

14y Kate Kaye

On Guillen Crisis, Marlins Speak to Latinos Differ...

Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...

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After 'The Pitch,' Subway Wakes Up on Twitter
Social

After 'The Pitch,' Subway Wakes Up on Twitter

14y Christopher Heine

After 'The Pitch,' Subway Wakes Up on Twitter

Promoted Trend follows up ad agency-focused reality TV appearance. Read More...

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Twitter Sues Five Alleged Spammers
Data insights

Twitter Sues Five Alleged Spammers

14y Christopher Heine

Twitter Sues Five Alleged Spammers

Social company tries to protect its marketing waters. Read More...

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Twitter Grows European Ad Sales Team
Marketing

Twitter Grows European Ad Sales Team

14y Christopher Heine

Twitter Grows European Ad Sales Team

Firm to hire staff in Dublin, Spain and The Netherlands to sell Promoted Products. Read More...

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Creek Ranch Closes Loop on Social Media
Social

Creek Ranch Closes Loop on Social Media

14y Susan Kuchinskas

Creek Ranch Closes Loop on Social Media

Resort uses Twitter to forge real-world relationships. Read More...

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LBS Opportunities for Casino Marketers in Macau
Asia

LBS Opportunities for Casino Marketers in Macau

14y Chris Wieners

LBS Opportunities for Casino Marketers in Macau

Optimize your CRM campaign with these location-based tactics. Read More...

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Agency Survey: Early 2012 Social Dollars Boom
Ad Industry Metrics

Agency Survey: Early 2012 Social Dollars Boom

14y Christopher Heine

Agency Survey: Early 2012 Social Dollars Boom

CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Read More...

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Shorty Industry Awards 2012 Winners Announced
Social

Shorty Industry Awards 2012 Winners Announced

14y ClickZ News Staff

Shorty Industry Awards 2012 Winners Announced

UPDATED: Awards recognize business creativity, effectiveness in social media. Read More...

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Incidental Advocacy: The Easiest Path to Online Word of Mouth
Marketing

Incidental Advocacy: The Easiest Path to Online Word of Mouth

14y Gary Stein

Incidental Advocacy: The Easiest Path to Online Wo...

Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artific...

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Twitter's Place in 'The Hunger Games'
Media

Twitter's Place in 'The Hunger Games'

14y Tessa Wegert

Twitter's Place in 'The Hunger Games'

Three ways Lionsgate is using Twitter to stoke the excitement of "Hunger Games" fans. Read More...

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SES NY 2012 Live Blog: Automating Social Media
Automation

SES NY 2012 Live Blog: Automating Social Media

14y Anna Maria Virzi

SES NY 2012 Live Blog: Automating Social Media

At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Read More...

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The Psychology of Social Commerce
Social

The Psychology of Social Commerce

14y Rob Graham

The Psychology of Social Commerce

Four best practices for retailers and online stores to increase marketing exposure. Read More...

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Twitter's Promoted Tweets Go Mobile
Social

Twitter's Promoted Tweets Go Mobile

14y Christopher Heine

Twitter's Promoted Tweets Go Mobile

After a testing phase, ads will appear more regularly in Twitter's iPhone and Android apps. Read More...

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Dunkin, McDonald's Use Twitter Hashtags for St. Patrick's Day
Social

Dunkin, McDonald's Use Twitter Hashtags for St. Patrick's Day

14y Lisa Lacy

Dunkin, McDonald's Use Twitter Hashtags for St. Pa...

Quick-serve chains spread the green via #GooDDLuck and #Shamrocked. Read More...

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At SXSW, Social Marketing Sheds Gimmicky Reputation
Social

At SXSW, Social Marketing Sheds Gimmicky Reputation

14y Christopher Heine

At SXSW, Social Marketing Sheds Gimmicky Reputatio...

Platforms like Twitter, popularized at this festival, are now baked into ad campaigns. Read More...

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With Friends Like Twitter and Facebook, Who Needs a Corporate Website?
Marketing

With Friends Like Twitter and Facebook, Who Needs a Corporate Website?

14y Jeff Lerner

With Friends Like Twitter and Facebook, Who Needs ...

Is the corporate website obsolete? Wheat Thins seems to think so. Read More...

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Twitter-Amex Coupons Already Soaring for Retailers
Social

Twitter-Amex Coupons Already Soaring for Retailers

14y Christopher Heine

Twitter-Amex Coupons Already Soaring for Retailers

After only five days, major brands have already increased cap limit for redemptions. Read More...

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