Big box retailer reprises Christmas-crazed shopper, a character played by comedian Maria Bamford, in a video ad on Facebook and a landing page via Twi...
View articlePrioritizing your customer experience efforts like profit and loss will help uncover the ideal programs for your company - those that increase in valu...
View articleA federal study on Latino longevity, and what marketers of all kinds can take from it. Read More...
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View articleTwitter grew its unique audience in Japan by 428 percent, according to data from comScore. Read More...
View articleMarketers need to look beyond acquiring fans as a statistic and engage them to build a deeper relationship. Read More...
View articleMcDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments. Read More...
View articleAdam Sharp hails from C-SPAN, and worked as deputy chief of staff to U.S. Senator Mary Landrieu of Louisiana. Read More...
View articleEmbrace of in-stream ads, including third party clients, is a key step. Read More...
View articleFacebook, Twitter, and YouTube have unique characteristics that open the door to extensive behavioral opportunities. Here is how each differs. Read Mo...
View articleThe space travel agency would like recent deals with Gowalla and Foursquare to reap an audience similar to the 626,700 followers it garnered on Twitte...
View articleTwitter says it is working to replace its Verified Accounts feature, but its absence could cause confusion for politicians, brands, and celebrities. R...
View articleFour ways social media can enhance your marketing. Read More...
View articleOnline service that sells tickets to events found that a share on Facebook generated an average of $2.52 in ticket sales. Read More...
View articleAll sorts of organizations around the world are tackling these key issues in social media. Read More...
View articleAs direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...
View articleForget about Don Draper. Mad Men's Harry Crane was onto something big. Are you? Read More...
View articleThe General Motors brand and two video games marketers try out Twitter's new "Promoted Accounts" platform. Read More...
View articleGap's Casting Call checks every to-do on the best practice list for engagement marketing. Read More...
View articleHeart is back, aiming to reach new and old fans through a partnership with craft marketplace Etsy. Read More...
View articleContext, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this s...
View articleEv Williams steps down from his role to focus on product development as the company continues to expand its ad offering. Read More...
View articleAd unit moves to the top of the site's trending topics list. Read More...
View articleEven if Twitter does accept political ad dollars, a lack of targeting could prevent campaigns from flocking to Twitter ads. Read More...
View articleUnderscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on ...
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