Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, ther...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleA recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articleFox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Read More...
View articleThe new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless exp...
View articleA new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...
View articleSpotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...
View articleThe mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...
View articleA recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...
View articleThe availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some ...
View articleSY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
View articleDuring the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleA TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...
View articleIn this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how im...
View articleThe Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one ne...
View articleTwo speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the wa...
View articleThrough a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offl...
View articleThe recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...
View articleIn this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...
View articleIn this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what...
View articleThe micro-blogging service has been beta testing a new feature, Promoted Video, which allows advertisers to upload and distribute video ads on the pla...
View articleNielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure adver...
View articleThe duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be rec...
View articleThe brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing...
View articleLevi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. ...
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