Digital Advertising Is Now Viewer's Choice
Media

Digital Advertising Is Now Viewer's Choice

13y Tessa Wegert

Digital Advertising Is Now Viewer's Choice

Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Read More...

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What Makes a Mobile Video Ad Viral?
Asia

What Makes a Mobile Video Ad Viral?

13y Meera Chopra

What Makes a Mobile Video Ad Viral?

A look at global mobile ad trends, including viral ads in emerging markets such as India. Read More...

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Video Killed the 360° Image?
Media

Video Killed the 360° Image?

13y Justin Foster

Video Killed the 360° Image?

We might just see this perennial image stalwart transformed by the relentless progress of online video. Read More...

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Optimizing Videos for Search: A Complete Guide
Media

Optimizing Videos for Search: A Complete Guide

13y Benjamin Spiegel

Optimizing Videos for Search: A Complete Guide

Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...

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Video Ad News, a Harbinger of Change
Media

Video Ad News, a Harbinger of Change

13y Tessa Wegert

Video Ad News, a Harbinger of Change

Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Read More...

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Tips and Tricks to a Great Video Interview
Marketing

Tips and Tricks to a Great Video Interview

13y Alan Cutter

Tips and Tricks to a Great Video Interview

Seven pointers for making the best of your video interview. Read More...

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How to Create a Mobile-Friendly Video Marketing Campaign
Media

How to Create a Mobile-Friendly Video Marketing Campaign

13y Adria Saracino

How to Create a Mobile-Friendly Video Marketing Ca...

When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-frien...

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AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
Media

AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Pret...

13y Greg Jarboe

AdWords for Video Makes Reporting More Consistent,...

AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how...

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Machinima and Ultra Music Form Partnership to Boost Engagement
Media

Machinima and Ultra Music Form Partnership to Boost Engagement

13y Melanie White

Machinima and Ultra Music Form Partnership to Boos...

Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brand...

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HubSpot Integrates Vidyard for Video Impact Assessment
Media

HubSpot Integrates Vidyard for Video Impact Assessment

13y Mary Lisbeth D'Amico

HubSpot Integrates Vidyard for Video Impact Assess...

HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to...

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New Insight on Women's Video Views Revealed
Ad Industry Metrics

New Insight on Women's Video Views Revealed

13y Susan Kuchinskas

New Insight on Women's Video Views Revealed

A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Read More...

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3 SEO Resolutions for Marketers in 2013
Asia

3 SEO Resolutions for Marketers in 2013

13y Luke Janich

3 SEO Resolutions for Marketers in 2013

Let me share with you some of the essential goals to set aside this year, from a search engine optimization lens. Read More...

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What's Hot, What's Not: Mobile Advertising Trends in 2013
Asia

What's Hot, What's Not: Mobile Advertising Trends in 2013

13y Vikas Gulati

What's Hot, What's Not: Mobile Advertising Trends ...

Android, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Read More...

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2013 Search Trends: Video Optimization, Mobile, and Content [Video]
Asia

2013 Search Trends: Video Optimization, Mobile, and Content [Video]

13y Guest

2013 Search Trends: Video Optimization, Mobile, an...

ClickZ.asia columnists predict the search trends that will be big in 2013. Read More...

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Japan Scores High Marks in 2012 Digi Wrap-Up
Asia

Japan Scores High Marks in 2012 Digi Wrap-Up

13y Andy Radovic

Japan Scores High Marks in 2012 Digi Wrap-Up

Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...

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How to Reach TV Audience Through Apps: The New Ecosystem
Asia

How to Reach TV Audience Through Apps: The New Ecosystem

13y Sandeep Amar

How to Reach TV Audience Through Apps: The New Eco...

Marketers and agencies that represent high-end products and services should explore this channel. Here's why. Read More...

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The Video Opportunity in Japan
Asia

The Video Opportunity in Japan

14y Andy Radovic

The Video Opportunity in Japan

Client interest in video is high and will only continue as budgets shift more into digital. Read More...

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The Power of Video Optimization
Asia

The Power of Video Optimization

14y Luke Janich

The Power of Video Optimization

Search engines are now embedding videos in the SERPs and it's fast becoming a necessity to optimize videos. Consider these three tactics. Read More...

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Monetizing Video Content
Asia

Monetizing Video Content

14y Chris Wieners

Monetizing Video Content

Six tips to drive direct sales and ROI for your video campaigns. Read More...

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2012 Trends: Social Analytics and Optimizing Video Ads [Video]
Analytics

2012 Trends: Social Analytics and Optimizing Video Ads [Video]

14y Joe Nguyen

2012 Trends: Social Analytics and Optimizing Video...

More TV ad dollars will shift to optimizing video ads online. Read More...

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YouTube and Hulu to Take On Cable TV Industry
Asia

YouTube and Hulu to Take On Cable TV Industry

14y Adaline Lau

YouTube and Hulu to Take On Cable TV Industry

Will ad revenue on traditional TV suffer as audiences increasingly rely on smartphones, gaming consoles, and other devices to view videos? Read More...

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Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online
Asia

Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online

14y Adaline Lau

Study: Chinese Consumers in Lower Tier Cities Watc...

With market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...

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By the Numbers: Online Video Consumption in Asia
Analytics

By the Numbers: Online Video Consumption in Asia

15y Joe Nguyen

By the Numbers: Online Video Consumption in Asia

Online video goes mainstream in Asia Pacific. Read More...

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