Yahoo Partners With Sundance to Bring Festival Online
Marketing

Yahoo Partners With Sundance to Bring Festival Online

14y Douglas Quenqua

Yahoo Partners With Sundance to Bring Festival Onl...

Festival coverage and a short film collection will appear on Yahoo in latest premium video bid. Read More...

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Memorable Campaigns of 2011
Media

Memorable Campaigns of 2011

14y Tessa Wegert

Memorable Campaigns of 2011

Brands show us that when it comes to online media, we haven't done it all yet. Read More...

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Forrester Rates AppNexus, AdMeld Tops Among SSPs
Display Advertising

Forrester Rates AppNexus, AdMeld Tops Among SSPs

14y Zachary Rodgers

Forrester Rates AppNexus, AdMeld Tops Among SSPs

Right Media gets rough treatment in consultancy's assessment Read More...

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Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez
Display Advertising

Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez

14y Zachary Rodgers

Yahoo Finds Its CEO: Scott Thompson, Former PayPal...

Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Read More...

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2012 Email Marketing Predictions
Email

2012 Email Marketing Predictions

14y David Daniels

2012 Email Marketing Predictions

The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Read...

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5 Innovative Buys You Might Have Missed
Media

5 Innovative Buys You Might Have Missed

14y Tessa Wegert

5 Innovative Buys You Might Have Missed

Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Read More...

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Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory
Marketing

Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory

14y Zachary Rodgers

Microsoft Assures DSPs, Ad Nets They Are Welcome t...

A message for channel partners: Your money is good here. Read More...

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Facebook's 2011 Ad Sales Took No Pity on Portals
Social

Facebook's 2011 Ad Sales Took No Pity on Portals

14y Christopher Heine

Facebook's 2011 Ad Sales Took No Pity on Portals

Social platform emerges as the display ad leader. Next up: mobile battle vs. Google. Read More...

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Yahoo Wins $610M Suit Against Lottery Spammers
Data insights

Yahoo Wins $610M Suit Against Lottery Spammers

14y Shaun Nichols

Yahoo Wins $610M Suit Against Lottery Spammers

Emails purported to be from Yahoo offices. Read More...

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If AOL Is Ford, What's Facebook?
Marketing

If AOL Is Ford, What's Facebook?

14y Team ClickZ

If AOL Is Ford, What's Facebook?

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Read More...

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Yahoo Flexes Its Media Muscle
Data insights

Yahoo Flexes Its Media Muscle

14y Zachary Rodgers

Yahoo Flexes Its Media Muscle

Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Read More...

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Regulators Shut Down Bing, Yahoo Mortgage Scam Ads
Data insights

Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

14y Rob Young

Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

Google's not the only one to have drawn scrutiny for fake mortgage programs. Read More...

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Gallery: What Cyber Monday Looks Like
Media

Gallery: What Cyber Monday Looks Like

14y ClickZ News Staff

Gallery: What Cyber Monday Looks Like

Snapshots of the web's top sites on a key shopping day. Read More...

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Walmart's Internet Radio Ads Tuned to Black Friday
Media

Walmart's Internet Radio Ads Tuned to Black Friday

14y Christopher Heine

Walmart's Internet Radio Ads Tuned to Black Friday

Big box retailer will target music listeners by genre. Read More...

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Toyota Ads Launch in Yahoo's Livestand iPad App
Data insights

Toyota Ads Launch in Yahoo's Livestand iPad App

14y Zachary Rodgers

Toyota Ads Launch in Yahoo's Livestand iPad App

Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Read More...

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'Twilight' Campaign on Yahoo Breaks Previous Streaming Records
Media

'Twilight' Campaign on Yahoo Breaks Previous Streaming Records

14y Douglas Quenqua

'Twilight' Campaign on Yahoo Breaks Previous Strea...

Video from the film's L.A. premier attracted more than 1 million visitors over two days. Read More...

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Should Analytics Be Bundled or Cobbled?
Actionable Analysis

Should Analytics Be Bundled or Cobbled?

14y Andrew Edwards

Should Analytics Be Bundled or Cobbled?

Several solutions for a changing environment. Read More...

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Made to Order - Web-Only Content That Makes for a Great Buy
Media

Made to Order - Web-Only Content That Makes for a Great Buy

14y Tessa Wegert

Made to Order - Web-Only Content That Makes for a ...

Exclusive content placements on your site create additional channels through which to connect with consumers. Read More...

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Yahoo's Twilight Promotion Spans Its Network
Media

Yahoo's Twilight Promotion Spans Its Network

14y Douglas Quenqua

Yahoo's Twilight Promotion Spans Its Network

A full week of content, promotions and sweepstakes. Read More...

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Luxury Brands Increase Digital Ad Spend by 100% in Hong Kong
Asia

Luxury Brands Increase Digital Ad Spend by 100% in Hong Kong

14y Adaline Lau

Luxury Brands Increase Digital Ad Spend by 100% in...

Yahoo Hong Kong emerges as one beneficiary of the largesse. Read More...

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Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal
Data insights

Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal

14y Zachary Rodgers

Yahoo, Microsoft, and AOL Confirm Mega Display Ad ...

The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Read More...

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New Yahoo Targeting Ripe for Holiday Shopping Season
Display Advertising

New Yahoo Targeting Ripe for Holiday Shopping Season

14y Kate Kaye

New Yahoo Targeting Ripe for Holiday Shopping Seas...

Local targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales. Read More...

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Yahoo Unveils LiveStand Tablet Platform, Plus New Ads
Media

Yahoo Unveils LiveStand Tablet Platform, Plus New Ads

14y Zachary Rodgers

Yahoo Unveils LiveStand Tablet Platform, Plus New ...

LiveStand offers publishers a slick publishing and monetization platform. Read More...

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Yahoo Buys Interclick For $270M
Media

Yahoo Buys Interclick For $270M

14y Christopher Heine

Yahoo Buys Interclick For $270M

Better ad targeting drives the purchase. Read More

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5 Tips to Maximize Your Corporate Social Responsibility Efforts
Social

5 Tips to Maximize Your Corporate Social Responsibility Efforts

14y Nick Cifuentes

5 Tips to Maximize Your Corporate Social Responsib...

Doing good can be good for business. Consider these approaches. Read More...

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Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data
Asia

Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data

14y Adaline Lau

Yahoo's Shashi Seth on the Future of Search, Mobil...

Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: "Answers, not links". Read More...

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Yahoo, Google, AOL Vie for Premium Video Dominance
Data insights

Yahoo, Google, AOL Vie for Premium Video Dominance

14y Zachary Rodgers

Yahoo, Google, AOL Vie for Premium Video Dominance

Cos. are investing more heavily in original video content. Read More...

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