Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...
View articleAn actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. ...
View articleAs we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...
View articleYouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Read Mor...
View articleAs more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleAs World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in ...
View articleJust because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Read More...
View articleThe Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleThe Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleThere are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Rea...
View articleIn the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their...
View article"Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube ...
View articleVideo strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...
View articleThe group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...
View articleBrands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...
View articleThe agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...
View articleAustralian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Am...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of this year. Read More...
View articleA look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Read More...
View articleLearn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...
View articleBy utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleA recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View article