Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/...
View articleThe Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...
View articleA new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Read More...
View articleYouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Read More...
View articleA new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Rea...
View articleThe brand is trying to capitalize upon a popular e-card, hashtag and YouTube video. Read More...
View articleTelevision plugin to compete with Apple, Sony and Microsoft Read More...
View article‘Geek Week’ will officially take place from August 4- 10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek &...
View articleA significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....
View articleThe brand, which says it manufactures the most popular sausage in the U.S., has created a music video and karaoke contest to appeal to grilling enthus...
View articleRBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Read More...
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleThe brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Read More...
View articleA closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Read More...
View articleHow the new (longer) online video helps advertisers sell. Read More...
View article7-Eleven Day content includes a Slurpee Dance video which, as of Wednesday, had nearly 50,000 views. The brand is also encouraging fans to post their ...
View articleThe initiative, which pulls content from Twitter and Facebook, asks consumers to submit comments about Wendy's Pretzel Bacon Cheeseburger with the has...
View articleThis revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Read More...
View articleWith new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Read More...
View articleYouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more ...
View articleIncrease the impact of your brand with an integrated strategy. Read More...
View articleBrands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the ...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleSubway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...
View articleYouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Read More...
View articleThe travel site's Let's Roam video series will feature four webisodes that highlight destinations in New Mexico that appear in the upcoming Disney fil...
View articleThe brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...
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