Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008
A look at the brands that get visitors and keep users engaged the longest both at home and work.
A look at the brands that get visitors and keep users engaged the longest both at home and work.
The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.
Of the top company sites visited, Amazon, ranked ninth October, moved to seventh place in November. EBay, ranked sixth in October, dropped to eighth place a month later, although the number of unique visitors climbed by 4,700.
Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.
| Top 25 Parent Companies/Divisions at Home and Work, November 2008 | ||
|---|---|---|
| Parent | Unique Audience (000) | Time per Person (hr:min:sec) |
| 135,267 | 2:02:03 | |
| Microsoft | 126,027 | 2:25:02 |
| Yahoo | 119,142 | 3:16:44 |
| AOL LLC | 86,308 | 3:43:45 |
| News Corp. Online | 82,388 | 1:36:50 |
| InterActiveCorp | 66,767 | 0:16:26 |
| Amazon.com | 65,550 | 0:27:33 |
| eBay | 65,302 | 1:42:14 |
| Wikimedia Foundation | 58,917 | 0:18:37 |
| New York Times Company | 55,021 | 0:19:47 |
| CBS Corp. | 53,454 | 0:21:39 |
| Walt Disney Internet Group | 53,282 | 0:44:57 |
| Apple Computer | 52,909 | 1:12:27 |
| Turner Network (division) | 52,061 | 0:39:43 |
| 47,543 | 2:12:11 | |
| AT&T Inc. | 44,087 | 0:33:57 |
| Wal-Mart Stores Inc. | 42,752 | 0:17:13 |
| Glam Media | 39,680 | 0:11:55 |
| Landmark Communications | 38,870 | 0:23:18 |
| Scripps Networks Interactive | 36,321 | 0:09:02 |
| Target Corp. | 36,309 | 0:09:58 |
| General Electric | 34,626 | 0:11:52 |
| Viacom Digital | 33,767 | 0:38:34 |
| RealNetworks Inc. | 31,483 | 0:36:24 |
| Adobe | 30,292 | 0:05:16 |
| Notes: 1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division. 2. The Time Warner division excludes Turner Network’s audience. |
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| Source: Nielsen Online, 2008 | ||
| Top 10 Stickiest Brands at Home and Work, November 2008 | ||
|---|---|---|
| Brand | Unique Audience (000) | Time per Person (hr:min:sec) |
| FullTiltPoker.com* | 1,532 | 9:40:10 |
| Electronic Arts Online | 12,338 | 9:34:17 |
| PokerStars.com* | 1,266 | 7:17:11 |
| Fanfiction.net* | 1,026 | 3:58:52 |
| Juno Online Services | 3,653 | 3:46:18 |
| AOL Media Network | 86,308 | 3:43:45 |
| PCHGames* | 719 | 3:43:10 |
| Yahoo | 117,656 | 3:17:36 |
| Slingo* | 937 | 2:46:42 |
| Disboards.com* | 756 | 2:38:27 |
| Notes: 1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content. 2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result. |
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| Source: Nielsen Online, 2008 | ||
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