At NRF'26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) a...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleFor much of the past decade, beauty marketing rewarded speed. Faster launches, faster content cycles, faster feedback loops… That model is losin...
View articleCES 2026 is less about “AI everywhere” and more about AI that actually works in real workflows. Here’s what marketers should take from the show so far...
View articleSenior marketers are entering 2026 with rising pressure to personalize at scale, unify customer data, and prove ROI across every channel. In this excl...
View articleAs Gen Z reshapes the beauty landscape, Camelia Beauty Co Founder and Co CEO Christina Kao shares what brands must get right in 2026. From rapid innov...
View articleLongchamp • Paris Vertigo What it isLongchamp released Paris Vertigo, a cinematic brand film created by Obsidian that reimagines Paris through a fully...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleIf 2024 was the year of AI anxiety, 2025 was the year of the “Great Collapse”. Not of the market, but of the marketing funnel itself. As we close the ...
View articleFacebook ads are entering a completely new era. It doesn’t matter whether you’re a small brand or a long-time giant, what’s happening right now is lev...
View articleUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleCommerce media is set to surpass traditional TV advertising in 2025, reshaping where budgets flow and how brands connect attention with purchase inten...
View articlePublicis • Wishes for the Next Century What it isPublicis marks its upcoming 100th year with a film that blends live action and AI, created by Publici...
View articleBlack Friday has always been a measure of retail energy. In the past it reflected a contest between crowded stores and rising online activity. This ye...
View articleParis, December 4th 2025 – Brevo, a leader in customer engagement software, has closed its latest $500+ million financing round, officially becoming a...
View articleHoliday campaigns in beauty used to follow a predictable formula: metallic palettes, a few product close-ups, and a safe emotional arc. In 2025, that ...
View articleBeauty shoppers now move from mall mirrors to TikTok Shop in a single routine. Discover how senior marketers can build a 2026 plan that backs creators...
View articleUber • Close What it is Uber’s first national holiday campaign follows a woman traveling from the airport while reflecting on her strained relationshi...
View articleUntil recently, skincare and makeup operated as two distinct categories. One addressed long term care. The other focused on short term aesthetic chang...
View articleSeasonal campaigns are under more scrutiny than ever. Using McDonald’s and Asda’s Grinch takeovers as live case studies, we dig into how leading brand...
View articleAmazon • 5 Star Theater What it is Amazon brought back its 5 Star Theater idea for the holidays. Benedict Cumberbatch performs real customer reviews o...
View articleAs rising CAC pressures collide with growing brand investment, full-funnel measurement has become the defining challenge for modern DTC leaders. Ahead...
View articleBeauty brands have spent years refining formulations and digital presence. Now, the next shift in product performance is happening through something f...
View articleBeauty marketing once depended on high-production content and curated influencer campaigns. Those tactics may still create visibility, but they no lon...
View articleGoogle’s Performance Max is changing the way we think about paid media. It is powerful, automated and highly effective. But if you want to get the ver...
View articleA fast-moving beauty market demands more than great content, it demands clarity. At Beauty Connect Vegas, founders, operators, and retail leaders agre...
View articleAt Beauty Connect LA, sustainability was framed as a marker of operational discipline. For founders of Nécessaire, PURE MAMA, and Nocturnal Skincare, ...
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