Krispy Kreme has apologised after a dodgy half-term branding faux pas echoed the notorious US hate group the Ku Klux Klan. Read More...
View articleThe year 2015 will mark a major milestone in British advertising, with digital spend tipped to account for more than half of the £8bn market. The firs...
View articleIn a smirk-defying social push, British Airways has called upon the University of Oxford's a capella viral stars - Out of the Blue - to put a smile on...
View articleLego has ousted Ferrari to emerge top of Brand Finance’s annual study into the world's most powerful brands, with its nostalgic humility earning it th...
View articleIn a bid to bring some scientific perception to the elusive Millennial, NewsCred studied 501 of the pretty bunch to discover what got them to open the...
View articleŠKODA has launched an interactive online experience called ‘Fight for Attention’ – for the new third-generation Fabia car – using pupil eye-tracking i...
View articleResearch by Criteo shows that mobile phones play a larger part in Valentine’s Day than perhaps initially thought. Not just modern tools of romance, sm...
View articleEveryone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires ...
View articleAs the aviation industry continues its foray into digital consumer engagement, ANA Airlines has created an app called “Take Off Mode” intended to dist...
View articleGoogle admitted that since the ruling it had purged a significant number of links after receiving a deluge of requests from people wishing to have ‘in...
View articleThis hilarious stunt was pulled off to advertise Ford's new 2015 Mustang, timed for the run-up to Valentine’s Day. Hidden cameras capture a pretty "du...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleTake note how giants like Amazon, Google, Facebook and YouTube tend to dominate local searches, in particular Facebook, YouTube and Google who come up...
View articleMajor brands are shifting significant marketing resources to proximity marketing, marking a signalled nod towards the explosion of beacon-led consumer...
View articleMondelez is looking to ditch non-working ad costs in favour of a more reliable and efficient digital approach as the industry steers towards a more so...
View articleThe UK government has given the 'green-light' to public trials of AI-led vehicles, in a bid to become a world leader in driverless tech. Read More...
View articleWhat's going on in the European world of programmatic video? StickyADS.tv has released their findings from the past month, exploring the state of prog...
View articleMacmillan Cancer Support has kicked off its digital campaign to drive awareness to its online community platform which is uniting cancer sufferers to ...
View articleFrom #cupidrone to a Danish iPhone app that helps blind users “see”, what creative effort is pushing Cupid's message of love in the build up to the sp...
View articleThe impressive stats underline the diffusion of youngsters’ online activity across a range of tools – making it increasingly important for marketers t...
View articleTake a look at this infographic from SalesForce to find out how many times chicken wings were mentioned throughout the event, as well as socially rele...
View articleMarriott Hotels has launched a new cross-platform campaign which will lead on Skype in a first-of-its-kind to run in 13 countries, giving English expa...
View articleAs mobile continues its unremitting ascension to the top of the realm, we asked expert Todd Tran about the opportunities and threats to programmatic a...
View articleConfident new stats reveal that around three-quarters of UK marketing professionals are expecting to secure a pay rise this year. Read More...
View articleIn a bid to bring you the faces behind some of marketing's most interesting companies, we've launched this new feature, which is set to unmask the inn...
View articleIn a bid to bring viewers #moremusic during America’s biggest music event, the ad promoted the release of Target's exclusive deluxe edition of Imagine...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
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