'Tony the traitor' locked up by Paddy Power in another World Cup stunt
Acquisition

'Tony the traitor' locked up by Paddy Power in another World Cup stunt

12y Huw Jenkins

'Tony the traitor' locked up by Paddy Power in ano...

A traffic-stopping giant octopus, a pruned Amazon rainforest and now a caged ‘traitor’ – British betting agencies continue their conversation-inducing...

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London’s ‘digital tentacles’ sucking in £12bn
Headline News

London’s ‘digital tentacles’ sucking in £12bn

12y Huw Jenkins

London’s ‘digital tentacles’ sucking in £12bn

London’s flourishing tech scene will inject an extra £12bn of economic activity into the city, adding another 46,000 jobs over the next decade, accord...

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Marketers follow UK social networker’s migration to mobile
Insights

Marketers follow UK social networker’s migration to mobile

12y Huw Jenkins

Marketers follow UK social networker’s migration t...

Real-time social engagement, mainly enabled by access via mobile devices, is top of mind for many UK marketers. In terms of hard figures, mobile ad re...

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Savvy shopper: How is mobile changing the way we shop? (Infographic)
Insights

Savvy shopper: How is mobile changing the way we shop? (Infographic)

12y Huw Jenkins

Savvy shopper: How is mobile changing the way we s...

The digital world is revolutionising the way we consume the world around us, not least, commerce. Check out this Infographic from Part Select for an i...

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Parents neglecting children’s digital potential despite jobs boom
Insights

Parents neglecting children’s digital potential despite jobs boom

12y Huw Jenkins

Parents neglecting children’s digital potential de...

Parents could be stopping their children benefiting from the digital jobs boom by giving them poor careers advice, claims Bubble Jobs. Read More...

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‘Great’ Britain: Campaign helps UK brands grow by £37bn
Headline News

‘Great’ Britain: Campaign helps UK brands grow by £37bn

12y Huw Jenkins

‘Great’ Britain: Campaign helps UK brands grow by ...

The value of the UK’s top 50 brands has grown by £37bn in the last year with thanks to the government’s ‘Great’ campaign, according to Brand Finance. ...

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Instagram introduces ad targeting to UK users
Disruptive MarTech

Instagram introduces ad targeting to UK users

12y Huw Jenkins

Instagram introduces ad targeting to UK users

Instagram, the popular photo sharing service, has announced the introduction of advert targeting to users in the UK, Canada and Australia following a ...

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'Hashflag' reborn to capture World Cup hysteria
Disruptive MarTech

'Hashflag' reborn to capture World Cup hysteria

12y Huw Jenkins

'Hashflag' reborn to capture World Cup hysteria

The 'hashflag' extension allows fan's to tweet a '#' followed by their country's three-letter abbreviation to reveal a flag to decorate Twitter with i...

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Bic sexes up brand with globally crowdsourced digital font
Acquisition

Bic sexes up brand with globally crowdsourced digital font

12y Huw Jenkins

Bic sexes up brand with globally crowdsourced digi...

In a sophisticated digital "experiment", the pen manufacturer is calling upon the global community to help contribute to a “universal typeface". Read ...

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Nike extends marketing success with stunning World Cup animation
Acquisition

Nike extends marketing success with stunning World Cup animation

12y Huw Jenkins

Nike extends marketing success with stunning World...

The film called “The Last Game” depicts Ronaldo Fenomeno and the 'original players' risking everything to prove that risk defeats all in the beautiful...

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How to measure social success
Insights

How to measure social success

12y Huw Jenkins

How to measure social success

Social media is the beating heart at the centre of most digital strategies, however monitoring the tool and bringing data to life can prove trickier ...

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Are you buying programmatically? (Infographic)
Insights

Are you buying programmatically? (Infographic)

12y Huw Jenkins

Are you buying programmatically? (Infographic)

Have a look at this infographic from Millennial Media looking at programmatic buying in mobile advertising and how it's becoming an important way to r...

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Unaffiliated brands win World Cup social share
Media

Unaffiliated brands win World Cup social share

12y Huw Jenkins

Unaffiliated brands win World Cup social share

The kick off to the beautiful game's biggest show is days away – however brands with an official connection to the show aren’t leading the social race...

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TfL "Kill Your Speed" campaign goes cross-screen on targeted Xbox 360 mobile event
Acquisition

TfL "Kill Your Speed" campaign goes cross-screen on targeted Xbox 360 mobil...

12y Huw Jenkins

TfL "Kill Your Speed" campaign goes cross-screen o...

As part of the new road safety advertising campaign from Transport for London (TfL), “Kill Your Speed Not Your Mates”, Microsoft Advertising has annou...

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Blowing out the candles on Bing's 5th birthday: How's it growing up?
Insights

Blowing out the candles on Bing's 5th birthday: How's it growing up?

12y Huw Jenkins

Blowing out the candles on Bing's 5th birthday: Ho...

On the fifth birthday of Google’s "strongest” threat – how is the alternative search engine performing? And what impact is the colourful engine having...

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Marketers waste an hour a day searching for digital assets
Disruptive MarTech

Marketers waste an hour a day searching for digital assets

12y Huw Jenkins

Marketers waste an hour a day searching for digita...

The demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that marke...

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Cadbury turns Waterloo station into interactive digital experience
Acquisition

Cadbury turns Waterloo station into interactive digital experience

12y Huw Jenkins

Cadbury turns Waterloo station into interactive di...

What would you do to win a bar of chocolate on your commute? Shamelessly wave your hands and legs around according to Cadbury's #FreeTheJoy campaign. ...

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Channel 4 accuses big brands of targeting children online
Insights

Channel 4 accuses big brands of targeting children online

12y Huw Jenkins

Channel 4 accuses big brands of targeting children...

The terrestrial channel's flagship investigatory programme highlighted how brands are bending the strict rules on advertising unhealthy food and drink...

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Octopus brings Oxford Street to standstill and sets Twitter ablaze in Betfair PR stunt
Acquisition

Octopus brings Oxford Street to standstill and sets Twitter ablaze in Betfa...

12y Huw Jenkins

Octopus brings Oxford Street to standstill and set...

Cue the cyclical London rush-hour crush, add a giant Octopus atop a broken down truck on one of the busiest stretches of tarmac in the country - watch...

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Google: 20 requests a minute as ‘right to be forgotten’ launches in EU
Insights

Google: 20 requests a minute as ‘right to be forgotten’ launches in EU

12y Huw Jenkins

Google: 20 requests a minute as ‘right to be forgo...

Following the enforcement of the so-called ‘right to be forgotten’, Google has been besieged with over 12,000 requests from individuals to be erased f...

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A marketer’s guide to Twitter’s new tailored tweets
Disruptive MarTech

A marketer’s guide to Twitter’s new tailored tweets

12y Huw Jenkins

A marketer’s guide to Twitter’s new tailored tweet...

Twitter has launched new ad targeting, so marketers need to get ready to groom the feathers of branded tweets and make social marketing fly – with hel...

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6 myths of social sharing
Insights

6 myths of social sharing

12y Huw Jenkins

6 myths of social sharing

The digital world is full of statistical wonder - with click rates, share figures and bit-link data assaulting our marketing consciousness daily. Take...

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UK first live music stream TV ad with Sam Smith
Disruptive MarTech

UK first live music stream TV ad with Sam Smith

12y Huw Jenkins

UK first live music stream TV ad with Sam Smith

‘Latch’ singer Sam Smith will mark an historic UK first as he performs his new single throughout an entire ad break, sandwiched neatly in between Alan...

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5 awesome digital campaigns from around the world
Headline News

5 awesome digital campaigns from around the world

12y Huw Jenkins

5 awesome digital campaigns from around the world

Take a look at these amazing examples of creative digital marketing from across the globe and take away some cool ideas to integrate into your next di...

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Unaffiliated brands win the World Cup (Infographic)
Insights

Unaffiliated brands win the World Cup (Infographic)

12y Huw Jenkins

Unaffiliated brands win the World Cup (Infographic...

The World Cup is soon upon us. A time of international football revelry, surely a prime slot for your brand to be officially connected to the beautifu...

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Brits love consuming (via) tablets
Insights

Brits love consuming (via) tablets

12y Huw Jenkins

Brits love consuming (via) tablets

British audiences are more likely to view digital video ads on tablet devices when compared to their American and European counterparts, according to ...

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Robotic impressions: Bots view Mercedes-Benz online campaign more than humans
Acquisition

Robotic impressions: Bots view Mercedes-Benz online campaign more than huma...

12y Huw Jenkins

Robotic impressions: Bots view Mercedes-Benz onlin...

Telemetry found that 57% of 365,000 ad impressions brokered by Rocket Fuel were ‘viewed’ by automated computer programmes over the space of three week...

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