Cara Delevingne, the world's most socially active model, has released snippets of the new YvesSaintLaurent lipstick ad through her Instagram account t...
View articleLogos are the most recognisable part of a brand, they identify, personalise and define a company on the world wide stage - just how powerful are they...
View articleYou say financial services - we say yawn. What makes the $5bn global financial digital ad space engaging and clickable to the average consumer? Read ...
View articleNew research has found that 44% of London-based marketers aren’t content with their current employment and are looking elsewhere – far exceeding the n...
View articleCats and bacon are basically the reigning monarchs of the internet - both account for millions of searches every month - but why? Read More...
View articleChannel shifting has evolved – millennials are consuming TV whilst multitasking and tweeting, according to new research. Read More...
View articleAs technology evolves and becomes further integrated into our lives, interconnectivity is emitting a new marketing opportunity – the iBeacon. Read Mor...
View articleThe latest viral to celebrate the launch of Chelsea’s new Adidas kit marks key moments in its star's careers, turning them forever blue. Read More...
View articleNew research suggests that more than half of UK businesses deem their email strategy ‘basic’ or ‘non-existent’ despite the expanding consumer-driven d...
View articleTake a look at this comprehensive infographic from Placester and Feldman Creative, giving you a complete guide to what makes a brand amazing from A to...
View articleHave a look at this cool infographic from Finances Online pitting men against women in the name of digital consumption truth. Read More...
View articleIDM Online, the partnership between the Institute of Direct and Digital Marketing and Home Learning College, has added three new qualifications to its...
View articleDifferent brands adopt different voices akin to their company's culture, so we have assigned four brands, with notable and distinct social media voice...
View articleAn exciting opportunity has opened up in a ground breaking IT and Digital Marketing Apprenticeship company for a talented and highly organised Head of...
View articleAccording to new research, spending on ads catered for internet-connected devices will reach USD 137.53bn this year. Read More...
View articleReal-time marketing is moving away from its original association with social media - now becoming part of many marketing tactics meaning that its defi...
View articleFollowing a tantalising week of teasers, Evian has released its full ad, cross-promoting the new Spider-Man film and its 'Live Young' philosophy. Read...
View articleThe study from PHD found that participants presented with the news on a touch screen device were more likely to click through ads, compared to partici...
View articleAlways wanted tougher buns than a steel can? Then look no further, Virgin Active has released a pair of buttock clenching 'smarty pants' to imitate th...
View articleHave a hilarious back-to-front look at what marketers should be avoiding in their daily activities, presented by Agency 51 in an April Fool's friendly...
View articleA truly heart warming video campaign answers an expectant-mother's fears about the future of her child diagnosed with Down Syndrome. Read More...
View articleWith the unstoppable rise of social media and other digital channels of communication it’s long been anticipated that good old-fashioned email marketi...
View articleBrands are struggling to connect with users on Twitter and provide adequate customer service, with only 39% of brands with accounts responding to ques...
View articleA new study has identified five key factors that contribute to the success of automotive digital advertising campaigns, including the importance of bl...
View articleConsumers are confronted with a variety of influences when shopping, from bright packaging to big labels - check out this infographic from Big Commerc...
View articleSnickers Australia's new brand awareness campaign flips the misogyny of builders down under, with compliments being hurled at real-life Sheilas passin...
View articleManchester City have been crowned champions of social media, following research into the social media strategies of all the clubs in the Barclays Prem...
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