New research surveyed 151 marketers from across the UK, focusing on how they were integrating automated tools to drive customer engagement and to what...
View articleThe ‘First Kiss’ online video, which featured strangers kissing in a range of awkward embraces, has in fact been revealed as a commercial for an autum...
View articlePaperchase have outdone themselves this Mother's Day, with a truly amazing video campaign, spooning out the gooey interiors of three tough guys as a c...
View articleLeaving behind the whirlwind that was SXSW14, top technology organisations truly signalled that iBeacon is just about ready to infiltrate our consumer...
View articleIt is thought that Twitter is testing a direct response button for sponsored tweets that will enable users to speak directly to brands. Read More...
View articleIn a bid to "smash" sales targets, Samsung is adopting a ‘product porn’ marketing strategy to provide a gust of wind behind its flagship Galaxy S5 sm...
View articleBrand videos have been experiencing a huge rise in popularity, with over eight billion views being clocked up in 2013, an increase of 7000% from 2006....
View articleTake a look at this infographic from One Up Web, shining the light on responsive web design and and the decline of desktop. Read More...
View articleRevenue generated through mobile advertising is expected to overtake newspaper ad revenue in the UK for the first time, suggests research from eMarket...
View articleMondelez has taken the convergence of media to the next level by allowing Oreo lovers to customise recipes based on trending Twitter conversations, us...
View articleHave a look at this interesting infographic from Oracle and Eloqua with 10 great tips about intelligent direct marketing. Read More...
View articleTech-savvy sofa-loving people around the world are compelling marketers to invest in multi-screen advertising, which is now an emerging player in mobi...
View articleImproving customer experience with a more responsive digital marketing strategy is a key benefit of real-time marketing for businesses, according to a...
View articleThe Skype Collaboration Project campaign is seeking to “inspire and empower” users in a push to set itself apart from Google’s competing Hangouts serv...
View articleIn order to ‘propel demand’ and resurrect a decline in sales, Adidas Group is establishing a global web of digital newsrooms to secure a strategic ins...
View articleAround two-thirds of marketing professionals in North America are adopting social media analytic tools as a way to measure the effectiveness of social...
View articleJohn Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness fo...
View articleHang your head in painful regret and ridicule NekNominate – NipNominate’s in town with a new mission to raise shirts and money for good. Read More...
View articleThe founder of WhatsApp has promised to remain on a mission of connectivity, free from marketing gimmicks, after being acquired for a hefty $19bn by F...
View articleUK twitter users are the most mobile in Europe, most engaged and are highly connected to brands, new research has revealed. Read More...
View articleThe future power of digital marketing has been given a firm nod of acknowledgement by industry executives, following the Consumer Analyst Group of New...
View articleThree, the mobile phone company, has served up a new instalment of internet silliness with help from a a singing cat, rock and roll and personalisatio...
View articleHandheld advertising is more effective than the desktop and is four times more effective with those who can afford to flash the cash, suggests a world...
View articleWhen it comes to viral marketing, nothing better stimulates our share buttons more than a quick laugh. The new Cadbury's ad, featuring James Corden, a...
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