Like football, behavioral targeting is simple in essence but complex in execution. Read More...
View articleTurning to past members, the online dating site hopes to tap the power of testimonials. Read More...
View article$39M deal adds site search and Web content management products to its HBX analytics suite. Read More...
View articleThe rising number of Internet users banking online coincides with a surge in more lethal phishing attacks. Read More...
View articleOne of four Internet users watch online video at least once a week. Read More...
View articleIntegration of inventory and billing management will launch near the end of the first quarter. Read More...
View articleSearch will account for the largest portion of the sector, which also includes Internet yellow pages (IYP) and wireless directories. Read More...
View articleAd blocking is proliferating. How should we adapt to a changing environment? Read More...
View articleThe dynamic, always-on nature of the blogosphere quickly gravitates to unmet needs. That's the heart of effective marketing. Read More...
View articleThe local news network will use Audience Search for behavioral targeting across its 72 sites. Read More...
View articleThe AOL unit will offer PointRoll's expanding ads at no additional charge. Read More...
View articleApplying advanced test design to marketing is nothing new. Marketers must study testing techniques and understand how they work. Read More...
View articleThe RSS aggregator has been working on an ad-supported model. Read More...
View articleTechnology is changing consumer behavior. Be ready to respond to those changes. Read More...
View articleExec says traffic from online viral campaign 'exceeds expectations.' Read More...
View articleWe all know nobody knows you're a 'dog' on the Internet. Now, nobody knows where that 'dog' is. Read More...
View articleHow much is a nonconverting keyword worth? Much more than you think. Part one of a two-part series. Read More...
View articleIf your bricks-and-mortar store doesn’t use e-mail, you may be missing a huge opportunity. How to build an in-store e-mail program. Read More...
View articleThe former head goes to a business services company. Read More...
View articleAd marketplace's debut comes in conjunction with the site's consumer launch. Read More...
View articleGoDaddy and CareerBuilder generated the most online buzz. Read More...
View articleThe DMA's new CEO spells out how the association will approach interactive marketing going forward. Read More...
View articleAP taps 24/7 Real Media for ad serving; Viewpoint unleashes Unicast suite, announces advertisers; B2BWorks changes name. Read More...
View articleWhat happens to traffic and conversions when a site achieves a high Google ranking? Read More...
View articleSome of this year's hottest, most memorable Super Bowl ads won't even be aired during the big game. Read More...
View articleA major marketing push in 2005 aims to get users to use more features, more often. Read More...
View articleTen factors to consider before making a build-versus-buy decision. Read More...
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