With $15.5 billion dollars at stake and consumers getting ready, it's no wonder every day brings an acquisition or a new product launch. Read More...
View articleStein Rogan + Partners hires two; Zedo signs publishers to use new takeover ad format; Mirror Image signs Flashtalking. Read More...
View articleKerry beats Bush (in Election Day online stats). Read More...
View articleValueClick raises full-year guidance; 24/7 takes hit on SOX compliance costs. Read More...
View articleImmediate steps to minimize list atrophy and the ’old address effect.’ Read More...
View articleThe complementary local players will exchange content and advertising. Read More...
View articleNewspaper readers' reliance on the Web is changing the way they view ads in both media. Read More...
View articleBehavioral targeting can enhance contextually targeted ads and vice versa. So why make it an either/or debate? Read More...
View articleaQuantive feels some heat over its mammoth agency acquisition, but meets its income targets anyway. Read More...
View articleThe companies agreed to buy YellowPages.com in a bid to become a local search leader. Read More...
View articleThe banner ad turned 10 years old last month. Some best practices for using banners, in homage to our old online friend. Read More...
View articleNew take on social networking hopes to create online communities around specific brands. Read More...
View articleThe Vision Awards moved its communications to e-mail this year -- with dramatic results. Read More...
View articleThe basics of getting your site listed with search engines. Read More...
View articleMore pricing models, including simpler ones, will bring more advertisers online, according to Overture's president. Read More...
View articleA new tool lets marketers set up campaign strategies based on assumptions, and then modify them based on reality. Read More...
View articleShoppers spend less time on more pages, and onsite search queries convert more than ever. Read More...
View articleThe company sets aside $500 million for legal costs related to an ongoing SEC investigation. Read More...
View articleIs there a place at the strategy table for behavioral targeting this holiday season? Read More...
View articleThe automaker debuts video shorts by well-known directors to promote its Mariner SUV model. Read More...
View articleMoxie Interactive ups three; CrossMedia Services gets new VP/CFO; and Rare Method adds two execs throught its acquisition of Cogent Media. Read More...
View articleThree (of many) reasons the current Terms & Conditions for Internet Advertising is behind the times. Read More...
View articleHeated election campaigns and ballot initiatives boosted political ad spending this year, but the Internet comes in dead last among media. Read More...
View articleWhere to go for the names and the numbers. Read More
View articleUPDATE: The company is said to be cutting jobs in an effort to reduce spending ahead of its quarterly earnings report. Read More...
View articleUPDATE: Yahoo! named TV dealmaker Lloyd Braun to head its media and entertainment properties. Read More...
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