Imagine applying search data to behavioral marketing. Part 2 of a series on the potential future applications of behavioral targeting. Read More...
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View articleThe agencies were recognized for their creative work at yesterday's fourth annual Eyeblaster Awards. Read More...
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View articleIf Internet Yellow Pages aren't part of your media plan, it's time for another look. Read More...
View articleSKYLIST is an e-mail service provider and software development company specializing in highly targeted, customizable e-mail marketing tools. Read More...
View article'Amazon Theater' will be sponsored by Chase. Read More...
View articleSix Apart plans to integrate Kanoodle's content-targeted text ads into its hosted blog service. Read More...
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View articleUsing behavior and attitudes to build a complete picture of your customers. Read More...
View articleAmerican Express is sponsoring a co-branded site in the portal's music channel. Read More...
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View articleRightNow Technologies taps The Aaronson Group to provide e-mail services to clients; Klipmart to deliver video ads for Pontiac's NCAA sponsorship; Con...
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View articleTips and guidelines for creating and maintaining a successful link-development campaign. Read More...
View articleVerticalResponse provides self-service and customized direct marketing solutions. Read More...
View articleTwo forthcoming solutions integrate e-mail marketing and Web analytics into a virtually seamless tracking system. Read More...
View articlePPC budget caps aren’t the best way to keep spending at the right level. Here’s why. Read More...
View articleLocal search expertsagree that providers must tailor their offerings to the way small businesses prefer to buy advertising. As for consumers, they wan...
View articleThe AdWords content policy puts in writing the rules that Google has been following to determine acceptable ads. Read More...
View articleThe technology player expands its search offering for traditional local media clients. Read More...
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View articleBehavioral marketing has impressive advantages. Yet a piece of the puzzle is missing. Read More...
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