Most Comply with IAB Pop-Up Guidelines
Ad Industry Metrics

Most Comply with IAB Pop-Up Guidelines

22y Robyn Greenspan

Most Comply with IAB Pop-Up Guidelines

IAB measures limiting exposures to pop-up ads have been effective, but additional guidelines may cause ad serving problems. Read More...

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Bits and Bytes for July 1, 2004
Media

Bits and Bytes for July 1, 2004

22y Pamela Parker

Bits and Bytes for July 1, 2004

Affinity Engines sues Google; AOL wraps up Homestore deal; and PriceGrabber tries to grab the spotlight with pop-up, spyware ban. Read More...

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Overture Gets Korean Distribution Deal
Media

Overture Gets Korean Distribution Deal

22y Janis Mara

Overture Gets Korean Distribution Deal

The pay-per-performance search player will serve sponsored listings on top Korean portal Naver. Read More...

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Pay Me Now, or Pay Me Later
Email

Pay Me Now, or Pay Me Later

22y Al DiGuido

Pay Me Now, or Pay Me Later

Sooner or later, senders will have to pay for commercial e-mail delivery. Sooner is preferable for everyone involved. Read More...

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Bits and Bytes for July 1, 2004
Media

Bits and Bytes for July 1, 2004

22y Janis Mara

Bits and Bytes for July 1, 2004

Affinity Engines sues Google; AOL wraps up Homestore deal; and PriceGrabber tries to grab the spotlight with pop-up, spyware ban. Read More...

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Ads on Blogs, Blogs as Ads, Part 2
Media

Ads on Blogs, Blogs as Ads, Part 2

22y Tessa Wegert

Ads on Blogs, Blogs as Ads, Part 2

Ready or not, blogs are officially an ad medium. In part two of a three-part series, tips for the business blogger. Read More...

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IGN Grows Its Business With Rotten Tomatoes
Media

IGN Grows Its Business With Rotten Tomatoes

22y Janis Mara

IGN Grows Its Business With Rotten Tomatoes

Online game and movie publisher IGN Entertainment picks movie review site Rotten Tomatoes as a promising addition to its portfolio. Read More...

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Global Entertainment, Internet Advertising to Soar
Media

Global Entertainment, Internet Advertising to Soar

22y Janis Mara

Global Entertainment, Internet Advertising to Soar

Spending in the global entertainment and media industry will hit $1.7 trillion in annual income by 2008, with swift gains in Internet advertising, a r...

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Bits & Bytes for June 30, 2004
Media

Bits & Bytes for June 30, 2004

22y Zachary Rodgers

Bits & Bytes for June 30, 2004

Google tinkers with AdWords; Linkshare bows analytics product; Mamma.com issues 1.5M shares of private stock. Read More...

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F9/11 Ignites Web Traffic, Theater Tix, Searches
Audience

F9/11 Ignites Web Traffic, Theater Tix, Searches

22y Robyn Greenspan

F9/11 Ignites Web Traffic, Theater Tix, Searches

The controversial film 'Fahrenheit 9/11' sparked interest all over the Web, sending traffic to related sites soaring in the period surrounding opening...

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Execs & Accounts for June 30, 2004
Media

Execs & Accounts for June 30, 2004

22y Zachary Rodgers

Execs & Accounts for June 30, 2004

DMA still looking for Wientzen replacement; PointRoll makes hires; and Burgis joins Agency.com. Read More...

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Going Beyond FTC Paid Inclusion Disclosure Guidelines
Search

Going Beyond FTC Paid Inclusion Disclosure Guidelines

22y Danny Sullivan

Going Beyond FTC Paid Inclusion Disclosure Guideli...

How Yahoo! might go beyond FTC paid-inclusion guidelines to rebuild faith in paid inclusion’s effect on relevancy and its listings in general. Read Mo...

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Using E-Mail to Collect Testimonials
Email

Using E-Mail to Collect Testimonials

22y Karen Gedney

Using E-Mail to Collect Testimonials

End the testimonial-gathering nightmare. Six ways to collecting testimonials by e-mail. Read More...

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Spam: Problems Coming and Going
Data insights

Spam: Problems Coming and Going

22y Robyn Greenspan

Spam: Problems Coming and Going

While most Internet users deal with the annoyance of unwanted messages in their personal inboxes, corporations are also worrying about confidential da...

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The Elusive Affluent
Media

The Elusive Affluent

22y Pete Lerma

The Elusive Affluent

How and where to reach this desirable market segment. Read More

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Agency.com Gobbles Up Exile On Seventh
Media

Agency.com Gobbles Up Exile On Seventh

22y Zachary Rodgers

Agency.com Gobbles Up Exile On Seventh

The acquisition follows close on the heels of aQuantive's purchase of SBI.Razorfish. Read More...

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Return Path Acquires NetCreations
Media

Return Path Acquires NetCreations

22y Pamela Parker

Return Path Acquires NetCreations

The buy creates a force to be reckoned with in e-mail marketing services. Read More...

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WeatherBug Creates Desktop Software User's 'Bill of Rights'
Media

WeatherBug Creates Desktop Software User's 'Bill of Rights'

22y Janis Mara

WeatherBug Creates Desktop Software User's 'Bill o...

The company offers a bill of rights for consumer and business users who download software applications like its own. Read More...

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Quality Time
Analytics

Quality Time

22y Brian Teasley

Quality Time

The average time spent on many sites is a critical, and overlooked, metric. Read More...

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AQuantive to Buy SBI.Razorfish for $160M
Media

AQuantive to Buy SBI.Razorfish for $160M

22y Pamela Parker

AQuantive to Buy SBI.Razorfish for $160M

The interactive marketing firm diversifies its business lines by getting into Web site development. Read More...

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OptInRealBig Denied Injunction in Case Against SpamCop
Media

OptInRealBig Denied Injunction in Case Against SpamCop

22y Janis Mara

OptInRealBig Denied Injunction in Case Against Spa...

A judge denies OptInRealBig's motion for a preliminary injunction in its case against SpamCop. Read More...

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Execs & Accounts for June 28, 2004
Media

Execs & Accounts for June 28, 2004

22y Zachary Rodgers

Execs & Accounts for June 28, 2004

SBI.Razorfish's Stringham to take board post with aQuantive, other execs retain posts; Spanfeller joins Glowpoint's board; LookSmart names new chairma...

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Yahoo!'s Overture Unveils Local Match
Media

Yahoo!'s Overture Unveils Local Match

22y Pamela Parker

Yahoo!'s Overture Unveils Local Match

After at least 10 months of research and development, local targeting debuts on Overture. Read More...

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Symantec's Brightmail Debuts Multi-Language Spam Filtering
Media

Symantec's Brightmail Debuts Multi-Language Spam Filtering

22y Janis Mara

Symantec's Brightmail Debuts Multi-Language Spam F...

The anti-spam unit releases its first upgrade since being acquired. Read More...

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Location, Location, Location
Marketing

Location, Location, Location

22y Hans-Peter Brøndmo

Location, Location, Location

Think location doesn't matter in cyberspace? Well, get ready for customers who demand you know where they are. Read More...

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Bits and Bytes for June 28, 2004
Media

Bits and Bytes for June 28, 2004

22y Janis Mara

Bits and Bytes for June 28, 2004

Politicos take to the Web as convention season begins. Read More...

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Mobile Marketing: WHR R WE NOW?, Part 2
Media

Mobile Marketing: WHR R WE NOW?, Part 2

22y Zachary Rodgers

Mobile Marketing: WHR R WE NOW?, Part 2

Beneath the veneer of flashy wireless campaigns is a growing body of low cost, high-ROI mobile marketing. The final installment of a two-part story. R...

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