Universal Unsubscribe In the Works for UK Mobile Users
Media

Universal Unsubscribe In the Works for UK Mobile Users

22y Janis Mara

Universal Unsubscribe In the Works for UK Mobile U...

Mobile users in the UK will soon be able to unsubscribe from commercial text message services by sending the keyword 'STOP' to the originators. Read M...

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Authentication Is No Longer Optional
Email

Authentication Is No Longer Optional

22y Kirill Popov and Loren McDonald

Authentication Is No Longer Optional

Authentication, once a best practice, will soon be a requirement for legitimate e-mail marketers. Read More...

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Technology Veteran Named to Head DMA
Media

Technology Veteran Named to Head DMA

22y Zachary Rodgers

Technology Veteran Named to Head DMA

Outgoing DMA head Bob Wientzen is replaced by John Greco, a technology veteran who built an interactive strategy for the Yellow Pages industry. Read M...

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"Hooked on Phonics" Firm Settles FTC Privacy Charges
Media

"Hooked on Phonics" Firm Settles FTC Privacy Charges

22y Pamela Parker

"Hooked on Phonics" Firm Settles FTC Privacy Charg...

The agency accused the company of failing to disclose to people on its list that it had changed its privacy policy. Read More...

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Marketing Drives Strong Second Quarter for Yahoo!
Media

Marketing Drives Strong Second Quarter for Yahoo!

22y Pamela Parker

Marketing Drives Strong Second Quarter for Yahoo!

The company saw growth in both search and brand advertising. Read More...

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MSN Search Gets New Look; Microsoft Gets New Search Engine, Part 1
Search

MSN Search Gets New Look; Microsoft Gets New Search Engine, Part 1

22y Danny Sullivan

MSN Search Gets New Look; Microsoft Gets New Searc...

Microsoft released a public preview of its long-awaited Web search technology. It also gave a facelift to its popular MSN Search site that remains pow...

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Searches Reflect Spectrum of Interests
Audience

Searches Reflect Spectrum of Interests

22y Robyn Greenspan

Searches Reflect Spectrum of Interests

Pop culture terms lead the week's searches with references to war and the American political landscape mixed in. Read More...

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Cannibalization or Addition?
Marketing

Cannibalization or Addition?

22y David Cohen

Cannibalization or Addition?

The Internet is behind the erosion of market share -- and mindshare -- in all media. Read More...

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Bloglines Bows Redesign, Ad Model as RSS Heats Up
Media

Bloglines Bows Redesign, Ad Model as RSS Heats Up

22y Zachary Rodgers

Bloglines Bows Redesign, Ad Model as RSS Heats Up

Bloglines announces new features and plans for an ad-based revenue model at a time of increased investment in the RSS space. Read More...

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Execs & Accounts for July 7, 2004
Media

Execs & Accounts for July 7, 2004

22y Zachary Rodgers

Execs & Accounts for July 7, 2004

Yahoo!'s Moloshok transitions to new role; three publishers sign up to support DoubleClick's Motif; WeatherBug opens sales offices in New York and San...

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Global Mobile Population Growing
Data insights

Global Mobile Population Growing

22y Robyn Greenspan

Global Mobile Population Growing

The worldwide wireless market is expected to reach 2 billion users by 2007. Read More...

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Search: A Brand Campaign Tool?
Media

Search: A Brand Campaign Tool?

22y James Hering

Search: A Brand Campaign Tool?

Search should be an ongoing effort to support a site or marketing strategy. Should it be a branding tactic, too? Read More...

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Documentaries With Differing Views on America Duel Online
Media

Documentaries With Differing Views on America Duel Online

22y Janis Mara

Documentaries With Differing Views on America Duel...

'Fahrenheit 9/11,' a film critical of President Bush, and the patriotic 'America's Heart & Soul' compete onscreen and online. Read More...

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Execs & Accounts for July 6, 2004
Media

Execs & Accounts for July 6, 2004

22y Zachary Rodgers

Execs & Accounts for July 6, 2004

SageMetrics picks up five clients; Food Lion taps Bigfoot; Kliplinger.com chooses Burst! for ad management and representation. Read More...

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Capitalize on Your Investment in Analytics
Analytics

Capitalize on Your Investment in Analytics

22y Jason Burby

Capitalize on Your Investment in Analytics

What good is analytics data unless it improves your site? Read More...

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Yahoo! Testing New Search Look
Media

Yahoo! Testing New Search Look

22y Pamela Parker

Yahoo! Testing New Search Look

Yahoo! joins the search redesign bandwagon. Read More

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Questions for Gawker Media Publisher Nick Denton
Media

Questions for Gawker Media Publisher Nick Denton

22y Zachary Rodgers

Questions for Gawker Media Publisher Nick Denton

In an exchange with ClickZ, the blog maven discusses his custom publishing effort for Nike, the problem with ad-supported blogs and where he buys his ...

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Bits & Bytes for July 2, 2004
Media

Bits & Bytes for July 2, 2004

22y Zachary Rodgers

Bits & Bytes for July 2, 2004

Gawker may bow travel and gaming blogs; SmartBargains files for IPO. Read More...

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Execs & Accounts for July 2, 2004
Media

Execs & Accounts for July 2, 2004

22y Zachary Rodgers

Execs & Accounts for July 2, 2004

Eyeblaster's Kadin departs; Web traffic auditor I/PRO names a chief executive. Read More...

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In Search of Web Analytics Excellence
Analytics

In Search of Web Analytics Excellence

22y Bryan Eisenberg

In Search of Web Analytics Excellence

How to shop for a Web analytics tool -- and how to squeeze every drop of value out of that solution. Read More...

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The Bricks-and-Mortar Edge in SEM
Paid Search

The Bricks-and-Mortar Edge in SEM

22y Kevin Lee

The Bricks-and-Mortar Edge in SEM

Traditional businesses have the SEM advantage over pure-play Internet businesses. Read More...

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Consumers Not Listening to VoIP Yet
Data insights

Consumers Not Listening to VoIP Yet

22y Robyn Greenspan

Consumers Not Listening to VoIP Yet

Internet users are becoming aware of the communication technology, but will domestic callers want to adopt it? Read More...

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When 'New Media' Becomes Old-Fashioned
Marketing

When 'New Media' Becomes Old-Fashioned

22y Rebecca Lieb

When 'New Media' Becomes Old-Fashioned

What will marketers do when 'new media' notions such as browsers, Web sites, even desktops, seem downright quaint? Read More...

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Blinkx Plans Ad Model for Desktop/Web Search Tool
Media

Blinkx Plans Ad Model for Desktop/Web Search Tool

22y Pamela Parker

Blinkx Plans Ad Model for Desktop/Web Search Tool

A 10-employee San Francisco-based search company is raising eyebrows with a tool that does what the big boys are still only planning: combining deskto...

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MSN Updates Search, Drops Paid Inclusion
Media

MSN Updates Search, Drops Paid Inclusion

22y Janis Mara

MSN Updates Search, Drops Paid Inclusion

The portal giant updates its search service, dropping paid inclusion, separating natural and paid results and launching a new MSN Search homepage. Rea...

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Setting Behavioral Targeting Standards, Part 2
Actionable Analysis

Setting Behavioral Targeting Standards, Part 2

22y Dave Morgan

Setting Behavioral Targeting Standards, Part 2

Standards for capturing and using behavioral targeting campaign data: Who owns the data? What can each party do with it? What should they do with it? ...

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FindWhat Closes Espotting Buy, Gets New President
Media

FindWhat Closes Espotting Buy, Gets New President

22y Janis Mara

FindWhat Closes Espotting Buy, Gets New President

The paid search listings player consummates its on-again, off-again deal with European paid listings provider Espotting and gets itself a new presiden...

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