Time to Take the "TV" Out of "TV Spot"
Media

Time to Take the "TV" Out of "TV Spot"

22y James Hering

Time to Take the "TV" Out of "TV Spot"

TV ads on the Web: Is the idea spot on, or should TV spots stay offline? Read More...

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The Give and Take of "Agenda Blending"
Analytics

The Give and Take of "Agenda Blending"

22y Jason Burby

The Give and Take of "Agenda Blending"

How to use analytics to ensure your site meets visitors' needs -- and your own. Read More...

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IT Spending Up, Priorities Differ
Marketing

IT Spending Up, Priorities Differ

22y Robyn Greenspan

IT Spending Up, Priorities Differ

An examination of businesses' IT needs and budget allocations found that many IT professionals are driven to spending to remain competitive. Read More...

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Kellogg's, McDonald's Get Mobile with AT&T Wireless
Media

Kellogg's, McDonald's Get Mobile with AT&T Wireless

22y Janis Mara

Kellogg's, McDonald's Get Mobile with AT&T Wireles...

AT&T Wireless launches two separate text messaging campaigns for Kellogg's and McDonald's. Read More...

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Brand Your Navigation
Marketing

Brand Your Navigation

22y Martin Lindstrom

Brand Your Navigation

Can your navigation pass the smash test? Read More

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Blacklists and Whitelists and Deliverability, Oh My!
Email

Blacklists and Whitelists and Deliverability, Oh My!

22y Anne Mitchell

Blacklists and Whitelists and Deliverability, Oh M...

Everything you always wanted to know about e-mail blacklists and whitelists but didn't know who to ask. Read More...

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UK, Australia Web Usage and Traffic, May 2004
Audience

UK, Australia Web Usage and Traffic, May 2004

22y ClickZ Stats Staff

UK, Australia Web Usage and Traffic, May 2004

Nielsen//NetRatings examined where Internet users in the United Kingdom and Australia were going and how long they were staying during May 2004. Read ...

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Execs & Accounts for June 21, 2004
Media

Execs & Accounts for June 21, 2004

22y Zachary Rodgers

Execs & Accounts for June 21, 2004

Tribune, Belo tap IPIX AdMission; ExactTarget Signs 100; Honda and Saab using Unicast's enhanced Video Commercial. Read More...

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The Frequency Cap Is Your Friend
Marketing

The Frequency Cap Is Your Friend

22y Jeremy Lockhorn

The Frequency Cap Is Your Friend

Some marketers just don't get the message -- the ones who subject users to unrelenting versions of their messages. Read More...

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Persistence of Vision
Marketing

Persistence of Vision

22y Gary Stein

Persistence of Vision

Online services must consider brand experiences beyond the browser window. Read More...

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Yahoo! Launches Yisou
Media

Yahoo! Launches Yisou

22y Janis Mara

Yahoo! Launches Yisou

The online giant launches its Chinese search portal just weeks after Google invests in China search site Baidu. Read More...

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Mobile Marketing: WHR R WE NOW?, Part 1
Media

Mobile Marketing: WHR R WE NOW?, Part 1

22y Zachary Rodgers

Mobile Marketing: WHR R WE NOW?, Part 1

What's working in the mobile marketing arena and what's not? A look at the shape of the market. Part one of a two-part story. Read More...

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Quigo Launches Content-Targeted Vertical Network
Media

Quigo Launches Content-Targeted Vertical Network

22y Pamela Parker

Quigo Launches Content-Targeted Vertical Network

The company says its technology, combined with a vertical focus, will ensure optimal ad placement. Read More...

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Blacklists and Whitelists and Deliverability, Oh My!
Email

Blacklists and Whitelists and Deliverability, Oh My!

22y Anne Mitchell

Blacklists and Whitelists and Deliverability, Oh M...

Everything you always wanted to know about e-mail blacklists and whitelists but didn’t know who to ask. Read More...

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AskJeeves Bows New Search Functions, Hints at Future Plans
Media

AskJeeves Bows New Search Functions, Hints at Future Plans

22y Zachary Rodgers

AskJeeves Bows New Search Functions, Hints at Futu...

New features include a ’binoculars’ tool that lets searchers look ahead at results. Read More...

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SEM Firms: Search Engine Friend or Foe?
Search

SEM Firms: Search Engine Friend or Foe?

22y Shari Thurow

SEM Firms: Search Engine Friend or Foe?

Where SEM firms and search engines lock horns and what to do about it. Read More...

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Portfolio PPC Campaign Management, Part 2
Paid Search

Portfolio PPC Campaign Management, Part 2

22y Kevin Lee

Portfolio PPC Campaign Management, Part 2

Strategies for managing your PPC campaign portfolio-style. Read More...

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When Visitors Achieve Their Goals, Conversions Increase
Analytics

When Visitors Achieve Their Goals, Conversions Increase

22y Bryan Eisenberg

When Visitors Achieve Their Goals, Conversions Inc...

When a visitor doesn't convert, your Web site has a service defect. Read More...

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Business Search Engine Find.com Launches
Media

Business Search Engine Find.com Launches

22y Janis Mara

Business Search Engine Find.com Launches

Find.com, a search engine designed for business professionals, launches. Read More...

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New Search Marketing Player Applies Portfolio Theory
Media

New Search Marketing Player Applies Portfolio Theory

22y Pamela Parker

New Search Marketing Player Applies Portfolio Theo...

Ex-Yahoo! exec Siminoff reemerges in the search world. Read More...

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Crisis of Confidence Spawns Confidence Games
Marketing

Crisis of Confidence Spawns Confidence Games

22y Rebecca Lieb

Crisis of Confidence Spawns Confidence Games

The spam problem is inextricably linked to any number of other Bad Things lurking on the 'Net. Read More...

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MSN to Agencies: Get Creative
Media

MSN to Agencies: Get Creative

22y Janis Mara

MSN to Agencies: Get Creative

The online giant taps three ad agencies to participate in an innovative program encouraging creative advertising online. Read More...

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Intruder Alert
Media

Intruder Alert

22y Jonathan Jackson

Intruder Alert

The authors of 'Internet Privacy for Dummies' offer detailed instructions on how to minimize spam and tighten security around a computer. Read More...

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Execs & Accounts for June 18, 2004
Media

Execs & Accounts for June 18, 2004

22y Zachary Rodgers

Execs & Accounts for June 18, 2004

Raisch goes to Vanquish; New York Post taps AlmondNet for behavioral targeting; Sagness named general director of MSN Canada. Read More...

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Google Adds Search to AdSense
Media

Google Adds Search to AdSense

22y Pamela Parker

Google Adds Search to AdSense

Search player expands revenue sharing to smaller publishers. Read More...

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Setting Behavioral Targeting Standards, Part 1
Actionable Analysis

Setting Behavioral Targeting Standards, Part 1

22y Dave Morgan

Setting Behavioral Targeting Standards, Part 1

Start with less pollution, more transparency. First in a series. Read More...

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DVR Users Develop Ad-Skipping Strategy
Ad Industry Metrics

DVR Users Develop Ad-Skipping Strategy

22y Robyn Greenspan

DVR Users Develop Ad-Skipping Strategy

Not only are DVR users skipping the commercials on recorded programs, they are purposely delaying the start time of shows to avoid ads. Read More...

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