Coke Cut the Carbs and the Clutter
Media

Coke Cut the Carbs and the Clutter

22y Tessa Wegert

Coke Cut the Carbs and the Clutter

Coke's C2 campaign on MSN made clutter a nonissue. Read More...

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Hormel Spoils Spam King Clothing Plans
Media

Hormel Spoils Spam King Clothing Plans

22y Janis Mara

Hormel Spoils Spam King Clothing Plans

The venerable meat company sends self-proclaimed spam king Scott Richter a cease and desist letter, putting plans for a Spam King line of clothing on ...

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Unica, EmailLabs Release New Deliverability Offerings
Media

Unica, EmailLabs Release New Deliverability Offerings

22y Janis Mara

Unica, EmailLabs Release New Deliverability Offeri...

Each is aimed at helping marketers better manage their e-mail campaigns. Read More...

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Bits & Bytes for June 17, 2004
Media

Bits & Bytes for June 17, 2004

22y Zachary Rodgers

Bits & Bytes for June 17, 2004

WeatherBug 6.0 Lets Ads Break Out of the App; Citysearch Bows Movie Section Read More...

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RSS: A Medium for Marketers
Email

RSS: A Medium for Marketers

22y Jeanne Jennings

RSS: A Medium for Marketers

Publishers have flocked to RSS. Wise e-mail marketers will be close on their heels. Read More...

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Yahoo! Reawakens the Paid Inclusion Debate
Search

Yahoo! Reawakens the Paid Inclusion Debate

22y Danny Sullivan

Yahoo! Reawakens the Paid Inclusion Debate

The Search War continues with Yahoo’s paid inclusion program. Read More...

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Animate Your Product to Move It Off the Shelf
Email

Animate Your Product to Move It Off the Shelf

22y Karen Gedney

Animate Your Product to Move It Off the Shelf

Sustained open and response rates for products that come alive online. Read More...

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U.S. Web Usage and Traffic, May 2004
Audience

U.S. Web Usage and Traffic, May 2004

22y ClickZ Stats Staff

U.S. Web Usage and Traffic, May 2004

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during May 2004. Read More...

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LookSmart "Free" Clicks Expire
Media

LookSmart "Free" Clicks Expire

22y Janis Mara

LookSmart "Free" Clicks Expire

'Free' clicks given to LookSmart customers as part of a legal settlement come to an end. Read More...

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Industry Players On Board With FTC Anti-Spam Recommendations
Media

Industry Players On Board With FTC Anti-Spam Recommendations

22y Janis Mara

Industry Players On Board With FTC Anti-Spam Recom...

Many industry players agree with the FTC's recommendation against a Do-Not-E-Mail registry and the agency's focus on e-mail authentication as a spam-f...

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Execs & Accounts for June 16, 2004
Media

Execs & Accounts for June 16, 2004

22y Zachary Rodgers

Execs & Accounts for June 16, 2004

FCBi names an executive creative director; McAndrews elected to Blue Nile board; Lyris client win. Read More...

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Google Invests in Baidu.com
Media

Google Invests in Baidu.com

22y Janis Mara

Google Invests in Baidu.com

Google buys a minority stake in a Chinese-language search firm. Read More...

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Google Invests in Baidu.com
Media

Google Invests in Baidu.com

22y Janis Mara

Google Invests in Baidu.com

Google buys a minority stake in a Chinese-language search firm. Read More...

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Online Movie Sites Entertain, Inform
Ad Industry Metrics

Online Movie Sites Entertain, Inform

22y Robyn Greenspan

Online Movie Sites Entertain, Inform

Film fans log on to get watch trailers, buy tickets and read reviews. Read More...

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FTC: Do-Not-E-Mail, No; Authentication, Yes
Media

FTC: Do-Not-E-Mail, No; Authentication, Yes

22y Janis Mara

FTC: Do-Not-E-Mail, No; Authentication, Yes

The FTC recommends against a Do-Not-E-Mail registry as a solution to spam, saying anti-spam efforts should focus on e-mail authentication. Read More...

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Block the Ad-Blockers
Media

Block the Ad-Blockers

22y Pete Lerma

Block the Ad-Blockers

People who skip ads are asking for trouble. Read More

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Using What You've Got
Analytics

Using What You've Got

22y Brian Teasley

Using What You've Got

Strut your stuff. Your data capabilities are probably more whiz-bang than you think. Read More...

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FTC: Do-Not-E-Mail, No; Authentication, Yes
Media

FTC: Do-Not-E-Mail, No; Authentication, Yes

22y Janis Mara

FTC: Do-Not-E-Mail, No; Authentication, Yes

The FTC recommends against a Do-Not-E-Mail registry as a solution to spam, saying anti-spam efforts should focus on e-mail authentication. Read More...

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Yahoo Revamps E-Mail, Increases Storage
Media

Yahoo Revamps E-Mail, Increases Storage

22y Pamela Parker

Yahoo Revamps E-Mail, Increases Storage

Moves come in response to Google's Gmail service, which is now getting wider distribution of its beta release. Read More...

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E-Mailers: You've Got Search. Search Firms: You've Got E-Mail
Media

E-Mailers: You've Got Search. Search Firms: You've Got E-Mail

22y Janis Mara

E-Mailers: You've Got Search. Search Firms: You've...

As search firms like Mamma.com move to integrate e-mail into their offerings, e-mail service providers are likewise integrating search. Read More...

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iTunes Europe to Continue Apple, AOL Alliance
Media

iTunes Europe to Continue Apple, AOL Alliance

22y Zachary Rodgers

iTunes Europe to Continue Apple, AOL Alliance

Apple and America Online will promote iTunes' arrival in France, Germany and the U.K. by offering one-click store access to AOL subscribers in those c...

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AOL Pursues Hispanics With Spanish-Language Campaign
Media

AOL Pursues Hispanics With Spanish-Language Campaign

22y Janis Mara

AOL Pursues Hispanics With Spanish-Language Campai...

America Online launches a national, six-month Spanish-language campaign to bring Hispanics online via AOL Latino. Read More...

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Reply.com Launches as Service Portal
Media

Reply.com Launches as Service Portal

22y Pamela Parker

Reply.com Launches as Service Portal

New pay per lead portal to connect consumers, local businesses. Read More...

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From Irrational Exuberance to Confident Optimism
Marketing

From Irrational Exuberance to Confident Optimism

22y Sean Carton

From Irrational Exuberance to Confident Optimism

Things are picking up. And they're about to get a lot more interesting. Read More...

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Schools See Tech Budgets Stagnate, Decline
Audience

Schools See Tech Budgets Stagnate, Decline

22y Robyn Greenspan

Schools See Tech Budgets Stagnate, Decline

The value of technology in the classroom is undisputed, but school districts are lacking the financial resources, leadership and community support to ...

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AOL's Netscape ISP Adds Faster Surfing, Pop-Up Blocking, Other Goodies
Media

AOL's Netscape ISP Adds Faster Surfing, Pop-Up Blocking, Other Goodies

22y Janis Mara

AOL's Netscape ISP Adds Faster Surfing, Pop-Up Blo...

America Online-owned Netscape, reborn in January as a low-cost ISP, beefed up its bare-bones offering with a la carte features. Read More...

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Is Your Search Marketing Campaign Lopsided?
Search

Is Your Search Marketing Campaign Lopsided?

22y Fredrick Marckini

Is Your Search Marketing Campaign Lopsided?

What are more important, paid or organic listings? New research indicates it may depend on who's searching. Read More...

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