Ask Jeeves Buys Tukaroo
Media

Ask Jeeves Buys Tukaroo

22y Janis Mara

Ask Jeeves Buys Tukaroo

Ask Jeeves acquires desktop search technology company Tukaroo, adding desktop search to its array of search offerings. Read More...

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Don't Get Blown Off Course With Poor Analytics Data
Analytics

Don't Get Blown Off Course With Poor Analytics Data

22y Jason Burby

Don't Get Blown Off Course With Poor Analytics Dat...

The numbers don't lie (unless, of course, your tracking tool is misconfigured). Time for an accuracy audit. Read More...

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Digital Tear Sheets Revisited
Media

Digital Tear Sheets Revisited

22y James Hering

Digital Tear Sheets Revisited

Whyis it still so hard to show clients real work, in real time? Read More...

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EBay, Google Brands Gain Ground; AOL Declines
Media

EBay, Google Brands Gain Ground; AOL Declines

22y Pamela Parker

EBay, Google Brands Gain Ground; AOL Declines

Tech brands are seeing the most positive momentum in a new Euro RSCG study. Read More...

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Questions for Froogle's Mastermind, Part 2
Search

Questions for Froogle's Mastermind, Part 2

22y Shari Thurow

Questions for Froogle's Mastermind, Part 2

Froogle's mastermind explains how to feed the shopping search engine and other insider tips. Read More...

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The State of Ad Serving
Marketing

The State of Ad Serving

22y Eric Picard

The State of Ad Serving

Discrepancies, inventory control, and rich media issues in ad serving. Read More...

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Manticore Upgrades, Scores New Clients
Media

Manticore Upgrades, Scores New Clients

22y Janis Mara

Manticore Upgrades, Scores New Clients

The online marketing optimization software company rolls out an upgrade and scores two retail clients. Read More...

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Questions for the Viral & Buzz Marketing Association's Justin Kirby
Media

Questions for the Viral & Buzz Marketing Association's Justin Kirby

22y Zachary Rodgers

Questions for the Viral & Buzz Marketing Associati...

A new group will attempt to rationalize a so-far mysterious phenomenon: viral interest. Co-founder Justin Kirby discusses the association's charter, a...

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Poindexter Adds Publisher Inventory Optimization
Media

Poindexter Adds Publisher Inventory Optimization

22y Janis Mara

Poindexter Adds Publisher Inventory Optimization

Poindexter goes head-to-head with behavioral targeting technology vendors. Read More...

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Eyeblaster Bows In-Stream Video Product
Media

Eyeblaster Bows In-Stream Video Product

22y Zachary Rodgers

Eyeblaster Bows In-Stream Video Product

Eyeblaster is betting there's room for a third party to enable in-stream video advertising, a la MSN Video or ESPN Motion. Read More...

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The Deadly Duo: Spam and Viruses, May 2004
Data insights

The Deadly Duo: Spam and Viruses, May 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, May 2004

The spam volume remains unchanged over the month, but Internet users don't have reason to celebrate, as the plateau is not indicative of an imminent d...

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Equal-Access Site Design
Marketing

Equal-Access Site Design

22y Julian Smith

Equal-Access Site Design

Good reasons, and legal imperatives, to make your Web site accessible to disabled users. Read More...

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Execs & Accounts for June 7, 2004
Media

Execs & Accounts for June 7, 2004

22y Zachary Rodgers

Execs & Accounts for June 7, 2004

Zentropy completes site redesign for The Producers Guild of America's new media council; two agencies execute rich sequences for Absolut's Web site. R...

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Authentication: A Good Start, Not a Final Answer
Email

Authentication: A Good Start, Not a Final Answer

22y Ben Isaacson

Authentication: A Good Start, Not a Final Answer

E-mail authentication's future, and how it will affect legitimate e-mailers. Read More...

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Bits & Bytes for June 7, 2004
Media

Bits & Bytes for June 7, 2004

22y Janis Mara

Bits & Bytes for June 7, 2004

Brightmail, IronPort target ISPs, SMBs; WebSourced acquires Engine Studio; Shareholders approve FindWhat.com, Espotting merger. Read More...

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Questions for Froogle’s Mastermind, Part 2
Search

Questions for Froogle’s Mastermind, Part 2

22y Shari Thurow

Questions for Froogle’s Mastermind, Part 2

Froogle’s mastermind explains how to feed the shopping search engine and other insider tips. Read More...

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When to Kill a Keyword Listing
Paid Search

When to Kill a Keyword Listing

22y Kevin Lee

When to Kill a Keyword Listing

When do you drop a keyword listing out of high-volume, premium positions? When do you remove it from a campaign altogether? Strategies and tactics. Re...

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Benchmarking an Average Conversion Rate
Analytics

Benchmarking an Average Conversion Rate

22y Bryan Eisenberg

Benchmarking an Average Conversion Rate

What's the average conversion rate in your industry? Read More...

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Marketers Missing Measurements
Ad Industry Metrics

Marketers Missing Measurements

22y Robyn Greenspan

Marketers Missing Measurements

Corporations are seemingly unaware of the performance of their overall marketing initiatives, forcing marketersto defend their budgets and implement t...

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Bits and Bytes for June 4, 2004
Media

Bits and Bytes for June 4, 2004

22y Janis Mara

Bits and Bytes for June 4, 2004

WhenU hires an investment bank and LookSmart teams with UC Berkeley. Read More...

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What Do Women Want?
Marketing

What Do Women Want?

22y Rebecca Lieb

What Do Women Want?

Broadcasters may wonder where the boys are, but woman are easy to find. They're more likely to be online than anywhere else. Read More...

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Execs & Accounts for June 4, 2004
Media

Execs & Accounts for June 4, 2004

22y Zachary Rodgers

Execs & Accounts for June 4, 2004

Forbes.com promotes Michael Smith; Business.com adds two East coast sales directors; Match.com taps Mullen for public relations. Read More...

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Gawker Media, Nike Team for Blog Promotion
Media

Gawker Media, Nike Team for Blog Promotion

22y Janis Mara

Gawker Media, Nike Team for Blog Promotion

Nike's 'Art of Speed' project is celebrated -- and promoted -- on a blog created by Gawker Media. Read More...

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Wireless Watch for June 4, 2004
Media

Wireless Watch for June 4, 2004

22y Zachary Rodgers

Wireless Watch for June 4, 2004

Fans text to American Idol in record numbers; A trans-Atlantic deal brings hit U.K. apps West. Read More...

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Behavioral Targeting: Then and Now
Actionable Analysis

Behavioral Targeting: Then and Now

22y Dave Morgan

Behavioral Targeting: Then and Now

Why will behavioral targeting work now? Why didn't it work then? Read More...

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The New "E-Lectorate"
Email

The New "E-Lectorate"

22y Al DiGuido

The New "E-Lectorate"

Politically correct: Candidates must learn to campaign to a new constituency -- online voters. Read More...

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Amazon Testing "Plogs"
Media

Amazon Testing "Plogs"

22y Pamela Parker

Amazon Testing "Plogs"

UPDATE: The e-commerce giant explores a flexible and personalized way of communicating with its customers. Read More...

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