Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Rea...
View articleThe brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been ...
View articleA look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Read Mo...
View articleIf handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email ...
View articleMarketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and pl...
View articleMarketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current custome...
View articleA look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers....
View articleA new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their...
View articleEmotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpf...
View articleAs the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what r...
View articleHere are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an inte...
View articleInvesting in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate m...
View articleWhen used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Read ...
View articleThe introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. Ho...
View articleGoogle says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...
View articleBetween interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...
View articleThe growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...
View articleThe job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...
View articleAlthough marketing automation tools help to make marketers' lives much more manageable, they do not in fact "automate" a marketer's job. There is stil...
View articlePart three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content...
View articleThe video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle...
View articleHere's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Re...
View articleQuality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your cont...
View articleWith the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...
View articleA new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleVideo demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media ...
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