AOL's Miller: The Members Shall Lead Us
Media

AOL's Miller: The Members Shall Lead Us

24y Erin Joyce

AOL's Miller: The Members Shall Lead Us

In his first public comments since taking the reins at America Online, CEO Jonathan Miller talks of a resurgent AOL whose strength is in its commitmen...

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Gannett Acquires Interest in CareerBuilder
Media

Gannett Acquires Interest in CareerBuilder

24y Pamela Parker

Gannett Acquires Interest in CareerBuilder

Online jobs site gains more than 90 newspaper affiliates and will power Gannett's USAToday.com career channel. Read More...

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Could Pay-for-Play Replace Peer-to-Peer?
Audience

Could Pay-for-Play Replace Peer-to-Peer?

24y Robyn Greenspan

Could Pay-for-Play Replace Peer-to-Peer?

A small percentage of music downloaders would be willing to pay for files, but the figure jumps significantly when free options are eliminated. Read M...

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In the Minds of Marketers
Marketing

In the Minds of Marketers

24y Jeffrey Graham

In the Minds of Marketers

Understanding and addressing marketers' problem to grow the industry. Read More...

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UPS Joins Anti-Gator Fray
Media

UPS Joins Anti-Gator Fray

24y Christopher Saunders

UPS Joins Anti-Gator Fray

The shipper has slapped the controversial pop-up ad firm with its latest lawsuit. Read More...

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Media Buyer's Guide to Search Advertising
Search

Media Buyer's Guide to Search Advertising

24y Kevin Lee

Media Buyer's Guide to Search Advertising

A six-point plan for marketers who view search as 'media.' Read More...

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Troubled Qwest Pitches Service with Ads, Slogan
Media

Troubled Qwest Pitches Service with Ads, Slogan

24y Christopher Saunders

Troubled Qwest Pitches Service with Ads, Slogan

The new message -- serving customers despite adverse conditions -- comes amid charges of accounting fraud. Read More...

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Study: Newspaper Sites Missing Out on Ad Dollars
Media

Study: Newspaper Sites Missing Out on Ad Dollars

24y Robyn Greenspan

Study: Newspaper Sites Missing Out on Ad Dollars

Research finds that newspapers can boost online ad revenue by courting Internet advertisers and readers through different methods than those used by t...

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Execs and Accounts for October 2, 2002
Media

Execs and Accounts for October 2, 2002

24y Zachary Rodgers

Execs and Accounts for October 2, 2002

HotJobs appoints Tres Meyer as senior vice president of HotJobs marketing and Yahoo! vice president; Google hires Wendy Muller as head of Canadian ad ...

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'ClickWrap' Ruling Could Allow Privacy Suits
Media

'ClickWrap' Ruling Could Allow Privacy Suits

24y Erin Joyce

'ClickWrap' Ruling Could Allow Privacy Suits

A federal appeals court ruling in a 'spyware' suit against Netscape paves the way for privacy lawsuits and helps define the validity of online 'clickw...

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The Rules of Engagement, Part 1
Email

The Rules of Engagement, Part 1

24y Kathleen Goodwin

The Rules of Engagement, Part 1

When you’re courting customers with email newsletters, the first step is knowing your prospective mate. Read More...

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Newspaper Sites Need Tech, Strategy
Ad Industry Metrics

Newspaper Sites Need Tech, Strategy

24y Robyn Greenspan

Newspaper Sites Need Tech, Strategy

Research finds that newspapers can garner online revenue by courting Internet advertisers and readers through different methods than their paper count...

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Bill Could Enjoin ISPs From Running Gambling Ads
Media

Bill Could Enjoin ISPs From Running Gambling Ads

24y Roy Mark

Bill Could Enjoin ISPs From Running Gambling Ads

House approves Internet Gambling Enforcement Act, Senate passage considered unlikely. Read More...

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Cutting Cord May Not Cut Costs
Data insights

Cutting Cord May Not Cut Costs

24y Robyn Greenspan

Cutting Cord May Not Cut Costs

Some mobile phone users are eliminating their landline service completely -- despite rising rates from cellular providers. Read More...

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PlaceWare Campaign Opens with Blast-From-the-Past Stunt
Media

PlaceWare Campaign Opens with Blast-From-the-Past Stunt

24y Christopher Saunders

PlaceWare Campaign Opens with Blast-From-the-Past ...

The Webconferencing play seeks to make a name for itself with a gimmick from the dot-com era. Read More...

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Sshh... The Shopping Police
Media

Sshh... The Shopping Police

24y Seana Mulcahy

Sshh... The Shopping Police

Shop. Lunch. Shop. Employers take aim against Internet primetime's core audience: at-work surfers. Read More...

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Online Consumer Confidence, Spending Grows
Audience

Online Consumer Confidence, Spending Grows

24y Christopher Saunders

Online Consumer Confidence, Spending Grows

E-shoppers have not only increased the amount of money they are spending, they keep coming back for more. Read More...

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Yahoo! to Offer Rich Media Microsites
Media

Yahoo! to Offer Rich Media Microsites

24y Christopher Saunders

Yahoo! to Offer Rich Media Microsites

AdVision continues the portal's ad-enhancement efforts, while borrowing from an earlier, failed initiative. Read More...

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Webogram Power, Part 2
Marketing

Webogram Power, Part 2

24y Martin Lindstrom

Webogram Power, Part 2

Map your strategy for upselling and cross-selling customers on your Web site. Read More...

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Cloning, MSN Style
Media

Cloning, MSN Style

24y Christopher Saunders

Cloning, MSN Style

While officials maintain otherwise, the ISPs forthcoming upgrade will look a lot like well-known archrival's AOL experience. Read More...

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Never Be Boring
Media

Never Be Boring

24y Susan Solomon

Never Be Boring

Every page of your site, no matter how deep or infrequently accessed, should be written to inform, entice, and keep users lingering. Read More...

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We Tried Email -- It Didn’t Work
Analytics

We Tried Email -- It Didn’t Work

24y Mark Sakalosky

We Tried Email -- It Didn’t Work

Why do prospects shun email marketing? They don’t understand it’s a process, not a magic bullet. Read More...

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Brand-Aid for Everyday Email
Email

Brand-Aid for Everyday Email

24y Barry Stamos

Brand-Aid for Everyday Email

A simple, effective, inexpensive, powerful branding tool hardly anyone uses. Read More...

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Has Interactive Failed? Not the Way You Think
Marketing

Has Interactive Failed? Not the Way You Think

24y Eric Picard

Has Interactive Failed? Not the Way You Think

Has interactive marketing failed? No, but our industry has. We can't communicate externally -- or even among ourselves. Read More...

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Study: Consumer Confidence in Internet Grows
Media

Study: Consumer Confidence in Internet Grows

24y Christopher Saunders

Study: Consumer Confidence in Internet Grows

Good news for Web marketers and e-tail plays. Read More...

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PDA Revenue Found in Consumer, Wireless
Audience

PDA Revenue Found in Consumer, Wireless

24y Robyn Greenspan

PDA Revenue Found in Consumer, Wireless

Latin American market growth is on par with worldwide forecasts, as competing vendors try to seize share from Palm. Read More...

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Overture, Microsoft Renew "Search Pane", Site Deals
Media

Overture, Microsoft Renew "Search Pane", Site Deals

24y Christopher Saunders

Overture, Microsoft Renew "Search Pane", Site Deal...

The deal broadens the paid listings provider's global footprint as international competition grows. Read More...

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