It’s been nearly a decade since spammers and their enemies began evolving competitively. As with the classic cheetah/gazelle model originally formulat...
View articleWhen CareerJournal’s campaign was emailed in text, HTML, and Flash, guess which version delivered the highest response? Read More...
View articleAlthough reaching a doctor via a medical site would seem to make sense, a new theory says that approach isn't the most effective. Read More...
View articleA close examination of the online behavior of auto shoppers by Forrester Research found that the $1 billion that automakers, dealers and independent a...
View articleInternet advertising clutter? Web intrusiveness? Offline folks should get their own houses in order before throwing stones. Read More...
View articleA survey of retail IT and financial executives found that 34 percent do not have an enterprise business intelligence system, even though 72 percent of...
View articleInternet unit posted significant year-over-year cushion of growth while its offline recruitment and employment advertising divisions suffered. Read Mo...
View articleOn the heels of the termination of its proposed buyout by NetRatings, Jupiter Media Metrix looks to make a name as third-party impression-tracker. Rea...
View articleChallenges are just the nature of the B2B email marketing beast, but you can definitely make some moves to improve your campaign results. Read More...
View articleAn increasing number of U.S. households have moved to broadband Internet connections, but legitimate video-on-demand services won't be all the rage in...
View articleTired of paying what they consider high fees to for-profit job sites, 25 companies, including IBM and Intel, launch their own career site led by ex-Mo...
View articleU.S. retail e-commerce sales for the fourth quarter of 2001 totaled $10.043 billion according to the Department of Commerce, up 13.1 percent from the ...
View articleMany e-marketers say their online advertising objective is branding. But different kinds of branding objectives dictate very different strategic and t...
View articleFirst with syndication, now with cost-per-click pricing, the Mountain View, Calif. upstart looks to challenge the paid listing leader. Read More...
View articleCan a Web ad make you laugh or make you cry? Jeremy believes that technology has developed far enough that it's possible for Internet advertising to e...
View articleCan you be legally liable for providing poor search results? A recently filed lawsuit may settle that issue. Read More...
View articleThe software giant debuts a small-scale, targeted campaign aimed at promoting its new focus to New York-area design professionals. Read More...
View articleThink B2B brands are a bore? You don't know one of the best corporate sites on the Web is about ball bearings. Yes, you read that right: ball bearings...
View articleUPDATE: FTC's anti-trust investigation into the two Web research firms' plans apparently helped scuttle the deal. Jupiter's stock price drops 74 perce...
View articlePersonalization isn’t good enough -- you need to be personal, too. Jack explains the difference and how to combine the two without breaking your budge...
View articleValentine’s Day brought with it a lesson: Coming on too strong is a lousy approach if you want to build a relationship. Read More...
View articleAre hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Read More...
View articleThe market for PDAs, unlike its larger cousin the PC market, wrapped up 2001 with a strong fourth quarter and good numbers for the year. Read More...
View articleMore than 50 percent of U.S. high schools are currently offering online courses or exploring them for the future, according to a study by IESD. Read M...
View articleInterep cleans up on Web deals; Trilegiant buys Netcentives' patents; Amazing Media signs Excite.com. Read More...
View articleA study conducted by the Conference Board finds that internal disputes play a large role in major brands' efforts to move online. Read More...
View articleThe average activity for a Web user in January 2002, as reported by Nielsen//NetRatings Inc. Read More...
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