In a follow-up to the brand's Super Bowl spot, a sizable offline campaign -- complete with an elaborate mock-documentary -- will detail the former spo...
View articleThink Web ads are intrusive? They are. Get over it -- and get your priorities straight. You'll begin to understand the medium and how to make better a...
View articleUPDATE: The software giant is making its pitch to enterprise customers -- just hours after it was forced to respond to high-profile claims of a vulner...
View articleFlowers and greeting cards were popular online choices in the days leading up to Valentine's Day, even though the latter aren't always free these days...
View articleStudies are showing that media people believe we need better systems for measuring online advertising. But who are these media people being surveyed? ...
View articleThe PC market is still on life support, and maybe it's because consumers are choosing to update existing systems rather than buying new ones. Read Mor...
View articleAffiliates not making money? What we may have here is a failure to communicate. Read More...
View articleAccording to a survey of CIOs, more of these executives are focusing this year on their organization's ability to execute and support CRM by taking a ...
View articleRather than preaching to the choir, use your home page to evangelize new visitors. Read More...
View articleViable email addresses are a valuable commodity; each name represents a potential sale to the e-business owners who implement e-marketing campaigns. W...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleYour email messages are a reflection of your e-business’s personality, and autoresponders are one method of conveying a lot without lifting a finger. ...
View articleThe pitch is alive and well, but the rituals surrounding it have changed to match the current tough times. Here are some ideas to make it work for you...
View articleNearly 5.5 million British adults made online purchases over the Internet in the four weeks leading up to Christmas, a 12 percent increase from the 20...
View articleThe Top 25 Web properties for the month of January 2002 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleMore than 21 million Americans will be using public WLANs in 2007, attracted by the cheap and superfast remote Internet access provided in airports, s...
View articleThe online dating site is running a major, one-day-only campaign onMarketWatch -- a move that is said is a prelude to a stepped-up year ofadvertising....
View articleNearly 95 million people worldwide visited online travel sites in January 2002, according to comScore, making it a record month for traffic to the tra...
View articleWhen you're doing business with someone who promises to keep your deal "under the radar," take care that your credibility doesn't get blown out of the...
View articleIn some organizations, sales and marketing functions have grown so divorced, you can almost forget that both are aimed at winning new customers. Here’...
View articleIt's been said that broadband has to be sold to consumers based on its applications, not its speed. A survey by Sage Research examined which high-spee...
View articleRivals Overture and FindWhat continue the sector's good news -- throwing the rest of the Web ad industry's troubles into sharp relief. Read More...
View articleThe PDA firm chooses a teaser campaign centered around building buzz among existing customers, as it launches the new i705 handheld. Read More...
View articleThe top Digital Media/Web Properties for the month of January 2002, according to Jupiter Media Metrix. Read More...
View articleMaybe you won't get that Jetsons-style helipad -- but do consider how far we've come and how to profit from it. Read More...
View articleWarring factions are again ramping up their advertising to weigh in on the controversial Tauzin-Dingell telecom deregulation bill. Read More...
View articleHome networks have found an audience among early technology adopters, but vendors, service providers and retailers have yet to convince the mass marke...
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