The paid-placement search engine said it's on-track to post its second-straight profitable quarter, despite losing Earthlink as a distributor. Read Mo...
View articleOnline proves its value -- big time. The numbers are in. Read More...
View articleShow me the money. Test your CPA campaign to convince publishers the ad will work. It's in everyone's best interest. Read More...
View articleAs seats have emptied out, online deals like Northwest's new agreement withTravelocity may help; headlines with phrases like "storm the cockpit" surel...
View articleRecently, Arthur's been examining what DOESN'T deliver ROI in a CRM initiative. Here's the one you've been waiting for: what makes CRM pay off and how...
View articleFrom Super Great to Super Boring -- the dot-com fallout takes its toll on America's favorite Bowl. Read More...
View articleThe move continues the company's effort to market its syndicated online content as ad woes continue. Read More...
View articleAmong North American residential broadband customers, cable access has been the popular way to speed up their Internet access, but DSL is making some ...
View articleAnother TV-to-Web convergence player is taking up where rivals have faltered. Read More...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleJust as the click-through rate isn’t always the best way to evaluate the success of online ad campaigns, sometimes it’s irrelevant for email campaigns...
View articleA survey of Internet users by The Gallup Organization found that e-mail remains the No. 1 activity for people online, with more than half saying sayin...
View articleFor the first time in the history of the electronic messaging market, there are more electronic mailboxes outside the United States than within it, ac...
View articleIf you’re not checking spelling and grammar on your outgoing emails, you may be making an impression that’s at odds with your goals. Read More...
View articleThe providers of wireless devices and services need to do a better job of explaining their benefits to potential customers, according to research by C...
View articleA study confirms the brand-boosting ability of one of the newest ad formats. Read More...
View articleCall(back) to action. If your offer doesn't convert the first time, CyberDrawer could give your campaign a second chance. Read More...
View articleAfter a year's hiatus, the patent wars continue among the big players in ad serving. Read More...
View articleBig companies aren't the only ones that need to manage their brands online. Read More...
View articleWaiting for the Next Big Thing in advertising technology? It may already be here. We just haven't learned how to exploit it yet. Read More...
View articleWith the launch of MediaVisor, the Web ad giant continues its quest to secure a place in the online media buying process. Read More...
View articleMicrosoft's MSN, along with the IAB and ARF, unveil research suggesting that the Internet deserves a bigger slice of the total advertising pie. Read M...
View articleWhen is it a search engine and when is it an advertising engine? A recently filed lawsuit will help the industry make distinctions. Read More...
View articleInternet use in the United States is growing at a rate of 2 million new Internet users each month, according to a study by the U.S. Government. Read M...
View articleHeightened security concerns are forcing companies to devote an increasing amount of their tight IT budgets to security, whether that means buying sec...
View articleSponsorship text ads attract qualified leads. Debbie tells you how to craft an offer and write and place your own ad, step by step. Read More...
View articleSuppose the reservation agent at an airline or hotel was invariably friendly and helpful. Then, upon arriving at the gate or resort, the weary travele...
View article