Email acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease yo...
View articleBig players like Sony, Microsoft and Apple ought to consider selling based on applications, rather than price, according to Yankee Group research. Rea...
View articleBroadband Internet access is being adopted so slowly that GartnerG2 predicts only 10 percent of the households in France, Germany and Britain will hav...
View articleYou think of your competitors as companies offering similar products or services as yours, but your real competitors may be in a completely different ...
View articleThe companies aim to offer a single solution for data mining and modeling. Read More...
View articleIf your "personalization" projects didn't make the 2002 budget, that doesn't mean you can't incorporate personalization into the projects that DID mak...
View articleAt first glance, dot-coms might have fumbled with big ad buys, researchers say. Read More...
View articleParamount and EarthLink offer consumers the chance to bravely go with a new Trek -themed Internet access service. Read More...
View articleSuper Bowl XXXVI wasn't a parade of dot-com ads like it was a couple of years ago, but some advertisers did manage to see their Web traffic spike. It ...
View articleIf you think taking a purely scientific approach to improving your conversion rates is the answer, you're kidding yourself. Read More...
View articleAn extensive agreement joins offline promotion and online prize redemption. Read More...
View articleIs the Web making it easier or harder to manage your brand? Here's how to leverage the Internet to your brand's advantage. Read More...
View articleNearly half of all respondents to a survey of high-level technology purchase influencers plan to increase their IT spending in 2002, with systems upgr...
View articleA survey of IT executives and human resource managers by NFO Prognostics found that most IT companies believe employee compensation should be tied to ...
View articleSmart marketers have long since figured out which metric matters online. They measure the bottom line. Read More...
View articleAs the issue of spam seems to creep higher on regulators' and the industry's priority lists, the Direct Marketing Association issues guidelines for it...
View articleStudy: U.S. Hispanics using Web primarily in Spanish; Avenue A losses beat estimates; America Online continues Britney efforts. Read More...
View articleFollowing the sudden resignation of its vice president of finance, the company -- which is slated to vote on its merger with eUniverse -- has come und...
View articleLots of people, especially those following Internet advertising and e-commerce, have said the concept of 'Internet time,' in which each "real" year re...
View articleUPDATE: A new branding campaign aims to make waves with cryptic teaser ads and a touchy-feely soft sell for wireless voice and data services -- unless...
View articleAlmost one-quarter of the U.S. population over the age of 12 has downloaded a music or mp3 file off the Internet, a study by Ipsos-Reid found. Read Mo...
View articleAfter a sharp decline in their ranks during the past year, dot-com advertisers are again drifting to the Super Bowl, with Yahoo!, E*Trade, HotJobs and...
View articleA maker of diet pills seeks up to $440 million from Overture, AltaVista, FindWhat.com and Kanoodle, for what it clams is trademark infringement. Read ...
View articleIf you're not paying money to appear in the media, be prepared to invest time and effort even more wisely. Read More...
View articleIt's been the mantra since the advent of the Internet, but some people still don't get it. Interactive marketing is all about user choice, and compani...
View articleFollowing comments this week by the director of its Bureau of Consumer Protection, the federal agency plans to begin taking action against senders of ...
View articleDo you find that your Web site's users sometimes simply don't "get" how to navigate? Read More...
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