Before you make a sales pitch, you need to find out specifically what prospects need and want. How about surveying them? Read More...
View articleOftel's latest review of the U.K. Internet market discovered that 11 million U.K. homes are connected to the Internet. Read More...
View articleStumped by a copywriting project? Confronted by a blank page? Sometimes, the only way to know what you're going to write is by writing. Read More...
View articleThere are more than 78 million remote and mobile workers in the United States, including frequent travelers, telecommuters, multisite workers, non-off...
View articleIn the CRM industry, ROI is like the weather -- everyone talks about it, but no one seems able to do much about it. Read More...
View articleMedia buyers, take note: The focus has shifted from vowels to a consonant. 'M' is for 'mobile.' Bye-bye, desktop? Read More...
View articleThe European market for handhelds is still buoyant, IDC found, with an 8 percent increase in shipments for 2001. Read More...
View articleJeanne helps you identify three common -- but easily correctable -- things that may be limiting your success. Read More...
View articleUPDATE: If successful, a self-regulatory move by the industry that aims to curb spam would have major ramifications for ISPs, consumers and online mar...
View articleThe Web ad player makes another move to cut costs and focus itsbusiness. Read More...
View articleDems, GOP join on rich media; WeatherBug allows users to pick ads; Delta and FTD.com team. Read More...
View articleA new survey finds that 75 percent of about 150 ad execs polled don't believe what they see in the typical Web company media kit. Read More...
View articleIf you think big, successful online media properties got that way because they offer great customer service, think again. Read More...
View articleA Nokia-funded study finds that 88 percent of those surveyed would bereceptive to certain types of marketing messages on their cell phones. Read More...
View articleThe portal signs a content deal with SportingNews.com and plans co-promotionsof free and pay-to-play fantasy sports games. Read More...
View articleIt's a mighty strong call to action and a potential offline branding opportunity. Coupons deserve advertisers' attention. Read More...
View articlePurchasers increased their use of the Internet in the fourth quarter of 2001, according to a quarterly report from the Institute for Supply Management...
View articleSure, Amazon-style personalization and features would be great, but who's got that kind of dough? If you don't, Sean's got some tips to help you impro...
View articleNearly all of the respondents to a Nokia-sponsored survey on mobile marketing agreed it would be more widely embraced if it provided a benefit such as...
View articleEducational information provider creates efficient, high-performance email delivery system with BoldFish’s technology. Read More...
View articleYou may not get free millions out of the classic Nigerian scam email, but there’s certainly value worth extracting. Read More...
View articleDespite only fledgling demand for broadband in Asia, executives promise sizable returns from the new joint venture. Read More...
View articleFollowing the trend in the industry to migrate towards fee-based services, the women's portal has begun a survey of its readers to test whether they m...
View articleIn this second installment of Paul's series on the major search engines, he gives us the dirt on the ever-popular Google. Read More...
View articleTo brand successfully, you need to understand the new instant-gratification consumer mindset arising in the world today. Read More...
View articleMost companies with online presences perform dismally when it comes to dealing with customer inquiries. But it doesn't have to be that way. Read More...
View articleHigh profile efforts -- involving Britney Spears and the Super Bowl on one hand, and a 78-country advertising campaign on another -- aim to foster gre...
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