TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as ho...
View articleThe new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...
View articleThe growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...
View articleThere are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for ma...
View articleAs mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...
View articleThe job description of a digital marketer is changing with the times. Here's an example of what a job listing might look like in the not-so-distant fu...
View articleThe old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...
View articleAt its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-maki...
View articleWhat are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding ...
View articleA photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennial...
View articlePinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...
View articleThis guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...
View articleDon't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the qu...
View articleThe McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleDon't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...
View articleThe rise of content marketing means that as a publisher, you hold the keys and power to the future. Read More...
View articleTwitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until t...
View articleDigital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can...
View articleThe effort, which is meant to increase the brand’s Twitter following by 50,000, is incredibly transparent, but does not reward existing fans. Read Mor...
View articleAuthenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...
View articleThe next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...
View articleConsidering these three things before deciding on a marketing automation provider can help you make a more informed decision. Read More...
View articleLong scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over t...
View articleIt's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...
View articleAs behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. ...
View articleThe Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, exper...
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