With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...
View articleAlthough many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order ...
View articleBringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consu...
View articleAre brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deepe...
View articleThe emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in Apri...
View articleConsumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that...
View articleData is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...
View articleLead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...
View articleThere are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Read More...
View articleConsumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Read More...
View articleBehavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...
View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleAlignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...
View articleThe recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Read More...
View articleTechnology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this me...
View articleTwitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...
View articleThe new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Read More...
View articleSocial networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...
View articleThere are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Read Mo...
View articleIn order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Read More...
View articleWhile Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Read More...
View articleHere are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...
View articleClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Read More...
View articleThe new ads include better graphics and photos to help brands tell their stories on mobile devices, Yahoo says. Read More...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleBlogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
View articleSeveral leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Read More...
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