"The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist w...
View articleIt's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metric...
View articleA wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking abou...
View articleThe time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banki...
View articleSmall business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing...
View articleResponsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make...
View articleCost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for m...
View articleFacebook's Mark Zuckerberg has lashed out at the US National Security Agency (NSA) over the PRISM surveillance scandal, but said the industry is worki...
View articleGoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business ...
View articleBig data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the sea...
View articleTrendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give a...
View articleBrands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to i...
View articleMany marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best frien...
View articleThe affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...
View articleMarketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be use...
View articleIn this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile ...
View articleMost websites, especially mobile sites, take too long to load and it's hurting your brand. Consider these tips to optimize your page load times. Read ...
View articleThe Facebook chief executive's lack of charisma meant that delegates left the keynote, held at the Mobile World Congress in Barcelona, just 20 minutes...
View articleAccording to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...
View articleWith the insanely intensified workload placed on marketing pros these days, coupled with the demands to always be improving conversion rates, we could...
View articleOracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...
View articleA sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's g...
View articleViewability may be the focus du jour in trade articles and on conference panels, but few have asked the question: When it comes to premium mobile vide...
View articleSuccess on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...
View articleExplaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Read More...
View articleThe rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. I...
View articleGoogle has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware ...
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