In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does...
View articleExpect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation...
View articleThe primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). Read More...
View articleLocalization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...
View articleGoogle dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Pengui...
View articleConsider these tips to make sure your email marketing campaigns are reaching mobile users. Read More...
View articleAdobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In ...
View articleThe LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Re...
View articleThe campaign, which includes videos, a Twitter handle and shareable content, seeks to create an emotional connection with female consumers, while also...
View articleFacebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...
View articleBrands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Read More...
View articleHaving a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration....
View articleYou may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Read M...
View articleAs you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customer...
View articleWhen starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them dif...
View articleWill 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...
View articleRecent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...
View articleSocial media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Read More...
View articleTwitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website. Read More...
View articleGoogle rolled out a new comments system for its YouTube property, after its previous attempt at doing so sparked users outrage. Read More...
View articleOnline content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...
View articleGoogle has splashed out $3.2bn in a deal to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke ala...
View articleThe ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking thei...
View articleNow that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...
View articleThe key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics....
View articleA growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...
View articleMarketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to addition...
View article