Catalog companies continue to spend money on their Web sites according to the third annual survey by Catalog Age, even though the Web accounts for a s...
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View articleFifty-eight percent of magazine advertisements contain an Internet address,according to a new Response Marketing Group study of magazine advertising. ...
View articleToronto-based Warp 10 Technologies said that its Adsgallery.com interactive directory ofadvertising portfolios has named the first eight members of it...
View articleNew York City-based THINK New Ideas Inc. has acquiredEnvision Group, a full-serviceInternet marketing and consulting firm headquartered in Torrance, C...
View articleDuring the next five years, cable modem service will dramatically expand to meet the demand of residential high-speed access to the Internet in most c...
View articleSan Francisco-based Andromedia Inc., a supplier of Webmarketing software, said it has secured $15 million in strategic equityfinancing. Read More...
View articleSean thinks dealing with the search engines is the last great arcane annoyance of web marketing. Why do we have to be at the mercy of a hunk of silico...
View articleSpending on Internet advertising in Japan last year rose 88 percent from theprevious year to about 11.39 billion yen (about $96 million), according to...
View articleIs the really big advancement in PR that practitioners can send email, rather than call? Uh....not quite, says Len Stein. Web-based PR is not so much ...
View articlePC Quote Inc. signed to become a member of the DoubleClick Network and will grantDoubleClick non-exclusive rights to market a percentage of the growin...
View article24/7 Media Inc. and NBC-Interactive Neighborhood Wednesday signed a three-year agreement to create a nationwide advertising sales force focused exclus...
View articleTom makes a compelling argument that animated GIFs have gone the way of the dodo. So why are so many agencies still sticking by the standard animated ...
View articleKOZ.com in Research Triangle Park, N.C. , which helps local media affiliatesextend their real-world communities onto the Internet, named David Rhoades...
View articleSeattle-based health site operator OnHealth Network Co. awarded its $25million integrated marketing account to three agencies, including ThinkingMedia...
View articleThe American Advertising Federation (AAF) launched what it called "a sweepingconsumer protection initiative" designed to increase the number of smallm...
View articleWhat yields the best profiling system for your site... declarative data or behavioral profiling? Deborah tells you how to set up the best web profilin...
View articleFree-PC Inc. plans to open its charter advertiserprogram to 200 advertisers that will be able to test new forms ofinteractive ads and demographic targ...
View articleLos Angeles-based e4L Inc., formerly National Media Corp., hasbegun to roll out a new nationwide television advertising campaign for its Everything4Le...
View articleThe top 10 affiliate programs of March 1999, as ranked by Refer-it. These rankings are calculated based on the absolute number of clickthroughs each p...
View articleBusiness professionals who plan and buy for new projects are twice as likely to turn to the Web or search engines as their first source than they were...
View articleInternet computer products retailer Egghead.com Inc. has begun a year-long program of live TV and Web convergence advertising starting on ZDTV'sIntern...
View articleSeattle-based Go2Net Inc. paid an undisclosed amount to display the Internetaddress of the Go2Net Network on Evander Holyfield's boxingtrunks for Satu...
View articleOne Show Interactive, an industry awards show for new media ads, announced thewinners at its second annual event in New York. Nicholson NY won the Bes...
View articleThe use of the Internet for banking and trading is likely to increase significantly in 1999, according to ZDNet's InternetTrak survey. Read More...
View articleInternet computer products retailer Egghead.com Inc. has begun a year-long program of live TV and Web convergence advertising starting on ZDTV'sIntern...
View articleNetRatings said its BannerTrack service shows that Bonzi Software had the topbanner according to unique audience for the week of Feb. 28. Read More...
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