Zip2 Launches Ad Program to Aid Newspaper Clients
Media

Zip2 Launches Ad Program to Aid Newspaper Clients

27y Beth Cox

Zip2 Launches Ad Program to Aid Newspaper Clients

Mountain View, CA-based Zip2 Corp., aprovider of Internet solutionsfor media companies, launched the "Internet Start "advertising programdesigned to h...

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Corporate E-Giving
Marketing

Corporate E-Giving

27y Greg Sherwin and Emily Avila

Corporate E-Giving

This year, it may be worth it for online companies to think about how they're going to give back. Many large bricks-and-mortar companies already give ...

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@Home Finalizes Narrative Acquisition
Media

@Home Finalizes Narrative Acquisition

27y Enid Burns

@Home Finalizes Narrative Acquisition

@Home Network Wednesday announced that itfinalized its acquisition of NarrativeCommunications, with a final price tag of $96 million. Read More...

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IntelliQuest Forms IQ2.net
Media

IntelliQuest Forms IQ2.net

27y Beth Cox

IntelliQuest Forms IQ2.net

Austin, TX-based IntelliQuest InformationGroup (IQST)said it has formed IQ2.net, dedicated to providing direct marketing servicesfor the Internet. Rea...

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Gap Exists in UK E-Commerce
Audience

Gap Exists in UK E-Commerce

27y Michael Pastore

Gap Exists in UK E-Commerce

The latest Quarterly Internet Survey of residential Internet users in the UK conducted by Durlacher found that 30 percent of the users have made a pur...

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How Can We Help You Online Today?
Marketing

How Can We Help You Online Today?

27y Tom Kuegler

How Can We Help You Online Today?

With customer service becoming a major differentiating factor among companies these days, online support can play a vital role. Tom Kuegler outlines t...

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DoubleClick Reportedly to Relocate in New York City
Media

DoubleClick Reportedly to Relocate in New York City

27y Beth Cox

DoubleClick Reportedly to Relocate in New York Cit...

Ad network DoubleClick Inc. will move to another New York City location in a$67 million real estate transaction that includes as much as $4 million in...

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eBIZnet.com Donating Surplus Banner Ad Inventory to Nonprofits
Media

eBIZnet.com Donating Surplus Banner Ad Inventory to Nonprofits

27y Beth Cox

eBIZnet.com Donating Surplus Banner Ad Inventory t...

Deerfield Beach, FL-based eBIZnet.com Inc.said it will give away $1million in surplus banner ads to 10 nonprofit organizations during Februaryand Marc...

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Real Media Builds Sweepstakes Mini-Site for Honda
Media

Real Media Builds Sweepstakes Mini-Site for Honda

27y Beth Cox

Real Media Builds Sweepstakes Mini-Site for Honda

New York City-based Real Media hascreated and built asweepstakes mini-site for Honda and is running it on LEXIS-NEXIS' Academic Universe,which reaches...

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IBM Unveils New E-business Advertising
Media

IBM Unveils New E-business Advertising

27y Beth Cox

IBM Unveils New E-business Advertising

IBM launched its latest e-businessintegrated marketing campaign--"e-business people"--with new creative work and the slogan: "People who think.People ...

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i-traffic Selects AdKnowledge as Preferred Web Ad Server
Media

i-traffic Selects AdKnowledge as Preferred Web Ad Server

27y Beth Cox

i-traffic Selects AdKnowledge as Preferred Web Ad ...

AdKnowledge said thatNew York-based interactive direct marketing agency i-traffic signed a contract makingAdKnowledge its preferred ad serving technol...

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When Is The Problem Solved?
Marketing

When Is The Problem Solved?

27y Marsden Linder

When Is The Problem Solved?

When is web design effective? When is the problem truly solved? Marsden Linder tells all. Read More...

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Developing A Privacy Policy
Marketing

Developing A Privacy Policy

27y Deborah Kania

Developing A Privacy Policy

This week, Deborah lets loose with one more go-around on privacy and one-to-one marketing. Herewith... a very comprehensive look at developing a priva...

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Lincoln Mercury Plans Campaign With Fox Market Wire
Media

Lincoln Mercury Plans Campaign With Fox Market Wire

27y Beth Cox

Lincoln Mercury Plans Campaign With Fox Market Wir...

New York City-based Fox MarketWire, an investor andbusiness news site, and Lincoln Mercury announced a cross-media advertisingcampaign promoting the n...

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MetaCreations Plans Banner Ad Animation Software
Media

MetaCreations Plans Banner Ad Animation Software

27y Beth Cox

MetaCreations Plans Banner Ad Animation Software

Carpinteria, CA-based MetaCreationsCorp. said it plans todeliver "dynamic new software for Web design professionals who want to createanimated, broadc...

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Thomson Interactive Media Signs Atlanta Newspaper
Media

Thomson Interactive Media Signs Atlanta Newspaper

27y Beth Cox

Thomson Interactive Media Signs Atlanta Newspaper

Stamford, CT-based Thomson InteractiveMedia (TIM), a provider ofonline advertising solutions, was selected by The Atlanta Journal-Constitution , a Cox...

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More Banks Will Go Online in '99
Marketing

More Banks Will Go Online in '99

27y Michael Pastore

More Banks Will Go Online in '99

Banks looking to increase their market share and retain customers are taking to the Internet, and will continue to do so in 1999. According to a repor...

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The Secrets to E-Commerce Success
Audience

The Secrets to E-Commerce Success

27y Michael Pastore

The Secrets to E-Commerce Success

The explosion of Internet commerce in 1998, especially during the holiday shopping season, proved that selling goods over the Internet is a viable bus...

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USWeb/CKS, BT to Provide Online Retail Consulting
Media

USWeb/CKS, BT to Provide Online Retail Consulting

27y Beth Cox

USWeb/CKS, BT to Provide Online Retail Consulting

BT (British Telecommunications plc) and USWeb/CKSare launching a consulting service for online shopping initiatives in theUnited Kingdom. Read More...

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The Numbers Behind E-Mail
Audience

The Numbers Behind E-Mail

27y Michael Pastore

The Numbers Behind E-Mail

It is widely accepted that e-mail is the most popular Internet application. Research done by The Yankee Group found that there are 263 million e-mailb...

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CMGI's ADSmart Acquires 2CAN Media
Media

CMGI's ADSmart Acquires 2CAN Media

27y Beth Cox

CMGI's ADSmart Acquires 2CAN Media

Andover, MA-based CMGI Inc. signed a definitive agreement toacquire 2CAN Media Inc., a large, site-focusedonline advertising representation firm. Fina...

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Shaking Up An Industry
Marketing

Shaking Up An Industry

27y Tom Hespos

Shaking Up An Industry

Tom Hespos bought a new toy this week, which combined with the power of the Internet has the potential to shake the pillars of an entire industry. Che...

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24/7 Media Names Vice President, Strategic Planner
Media

24/7 Media Names Vice President, Strategic Planner

27y Team ClickZ

24/7 Media Names Vice President, Strategic Planner

24/7 Media Inc. in New York named formerAmerican Express senior manager Ken Leidner as vice president, strategicplanning. Read More...

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Freepages Group plc Partners with Flextech Interactive
Media

Freepages Group plc Partners with Flextech Interactive

27y Team ClickZ

Freepages Group plc Partners with Flextech Interac...

London-based Freepages Group plc, the UK interactive branded services companyoperating under the Scoot tradingname, formed an Internetpartnership agre...

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NetGravity Posts Loss Despite Higher Revenues
Media

NetGravity Posts Loss Despite Higher Revenues

27y Team ClickZ

NetGravity Posts Loss Despite Higher Revenues

Online ad solutions company NetGravityInc. in San Mateo, CA posted a net loss for its fourth quarter endingDec. 31 of $2.66 million, or $0.20 pershare...

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Some Tips on Marketing to "Generation Y"
Media

Some Tips on Marketing to "Generation Y"

27y Team ClickZ

Some Tips on Marketing to "Generation Y"

A new study from Saatchi & Saatchi concludes that for today’s marketers to be successful tomorrow, they had better understand “Genera...

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What Do You Pay Your Sales Staff?
Media

What Do You Pay Your Sales Staff?

27y Janet Ryan

What Do You Pay Your Sales Staff?

It's time to roll out the 1999 incentive plans to sales staffs. And if the calls Janet has been getting are any indication, there is a lot of concern ...

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