If you are relatively new to the internet, you probably never heard of Dave Rhodes. If you used the internet before TV journalists first fumbled with ...
View articleEnhanced Services Company Inc. and its subsidiary, ad network and rep firm Zulu-tek Inc. said they have formed a newWeb advertising unit to support ad...
View articleKent, CT-based computer retailer Cyberian Outpost Inc. signed a marketingagreement with Discover Card that includes the opportunity to broadcastmessag...
View articleThis the summary of Web advertising during the 1998 season according to Net Ratings. Read More...
View articleVarsityBooks.com anonline seller of discounted college textbooks, launched a multi-million dollarmarketing campaign to expand its share of the $3 bill...
View articleWhen qualified visitors first hit your site, they don't care about you. They don't care about your products. They don't care about what people are say...
View articleReal Media Inc. said thatmore than 50 of the world's largest media companies have recently begun usingits Open AdStream (OAS) ad server software, "mak...
View articleONSALE Inc. began using anew proprietary reporting tool, "thumbprinting," that enables the company toanalyze the effectiveness of its online advertisi...
View articleStart stocking up on candles, stashing your money in your mattress, and packing your garage with nonperishable canned foods. It's not exactly the end ...
View articleE*TRADE Group Inc. in Palo Alto, CA launched the next phase of a nationalmarketing campaign designed to communicate its brand as "The Number One Rated...
View articleVirtual Technology Corp. , atechnology reseller of computer hardware and software, launcheda marketing campaign targeting MSN Sidewalk's customer base...
View articleIt's dawned on Sean - convergence is a long way off,"rich media" is a waste of time,and most web technologies out there are way, way beyond what most ...
View articleAmerica Online has been the world's largest provider of online services for quite some time, but research by ZD Market Intelligence is showing the tru...
View articleShoppers in the US purchased a significant amount of computer products this Christmas, according to a recent online poll conducted by PC Data. In addi...
View articleComunicacion Celular SA, Colombia's second-biggest cellular phone company,reportedly has agreed to halt advertising for its cut-price internationalInt...
View articleRCN Corp. launched its new ISP brand with a print and radio advertisingcampaign throughout its Boston to Washington, D.C. target market. Read More...
View articleYou may be in a competitive area where CPMs are dropping and wacko competitors with no skin in the game are accepting whatever deal comes their way. A...
View articleThe fact is, revenue-sharing isn't web alchemy, it's real business. And those who set about implementing such a program should pause to consider the s...
View articleMeetings with sales reps are an integral part of any online buyer's day. But how many buyers really now how to do it right? The key is to make rep mee...
View articleAccording to the Computer Industry Almanac, these were the Top 15 countries for Internet usage in 1997. Read More...
View articleThe Computer Industry Almanac released the following prediction for the Internet population in the year 2000. Read More...
View articleInternational Microcomputer Software Inc. (IMSI), a developer and publisher of business productivitysoftware, released an upgrade to its NetAccelerato...
View articleProgressive Corp. , an automobileinsurance company based in Cleveland, is planning an integrated campaigndesigned by Arnell Group Brand Consulting in ...
View articleMore than a quarter of a million dollars worth of toys were donated over thepast seven weeks in the first-ever online Toys for Tots holiday drive,spon...
View articleDo we fully understand what it means to be a consultant in a selling role? Do you know what it means to be client-centric? Janet Ryan does, and she la...
View articleNippon Telegraph & Telephone Corp. in Tokyo, the world's largest phonecompany, reportedly will form a new company next month to provide multimediaserv...
View article"Why do so many brains turn to mush when they sit down to build a company web site?" queries Nick Usborne. He answers that question pretty effectively...
View article