Web Advertising Doesn't Work
Media

Web Advertising Doesn't Work

27y Michael Fischler

Web Advertising Doesn't Work

To be still facing the question of how to make advertising work after four years and billions of dollars might just mean it's time to entertain a pain...

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Financial Firms Lack Measurement For Their New Internet Initiatives
Marketing

Financial Firms Lack Measurement For Their New Internet Initiatives

27y Michael Pastore

Financial Firms Lack Measurement For Their New Int...

Financial services firms continue to funnel money into new online initiatives even though most lack the proper devices to adequately measure existing ...

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Comet Systems Releases Comet Cursor Version 1.1
Media

Comet Systems Releases Comet Cursor Version 1.1

27y Beth Cox

Comet Systems Releases Comet Cursor Version 1.1

Comet Systems upgraded its Comet Cursor technology toVersion 1.1, adding a"Set Desktop Cursor" function that allows users to capture a cursor anywhere...

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Sony Online Entertainment Signs 18 New Advertisers
Media

Sony Online Entertainment Signs 18 New Advertisers

27y Beth Cox

Sony Online Entertainment Signs 18 New Advertisers

American Express, Ford, Netscape and Swatch are among 18new advertisersrecently signed by The Station@sony.com , Sony Pictures Entertainment Online an...

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Commerce Q&A
Media

Commerce Q&A

27y Jim Medalia

Commerce Q&A

We'll say it outright: If you are thinking about starting a business online, read this Q&A. Jim Medalia is a straight shooter, with speech free of jar...

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NetCreations Launches "Sprockets and Cogs" Search Engine
Media

NetCreations Launches "Sprockets and Cogs" Search Engine

27y Beth Cox

NetCreations Launches "Sprockets and Cogs" Search ...

NetCreationsInc. of New York, anopt-in e-mail marketing company, has launched Sprockets and Cogs , a specializedsearch engine that indexes technical s...

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Reliant Interactive to Focus Infomercials on the Internet
Media

Reliant Interactive to Focus Infomercials on the Internet

27y Beth Cox

Reliant Interactive to Focus Infomercials on the I...

Reliant Interactive Media Corp. of Clearwater, Fla., will end itsrelationship with HSN Direct International Ltd., under which it developedmarketing pr...

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AdForce Signs New Customers
Media

AdForce Signs New Customers

27y Beth Cox

AdForce Signs New Customers

AdForce of Cupertino, Calif., providerof acentralized online ad management service, has added AtWeb, Broderbund/TheLearning Company, ChannelSEEK, Cybe...

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Rural Poor Among Least Connected
Audience

Rural Poor Among Least Connected

27y Michael Pastore

Rural Poor Among Least Connected

According to 1997 data from the National Telecommunications and Information Administration, the following are profiles of groups that are among the "l...

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South Africans Rule African Web
Audience

South Africans Rule African Web

27y Michael Pastore

South Africans Rule African Web

Media Africa reported in November of 1998 that there are 1.04 million Internet users in South Africa. The number of dial-up users in South Africa had ...

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Japanese Online Ad Revenue Rising
Ad Industry Metrics

Japanese Online Ad Revenue Rising

27y Michael Pastore

Japanese Online Ad Revenue Rising

Internet advertising in Japan is expected to generate $74.8 million by then end of 1998, according to Dentsu Inc. This represents a 50 percent increas...

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AllnetServices.com Corp. Launches AllmonitorMall.com in Spanish
Media

AllnetServices.com Corp. Launches AllmonitorMall.com in Spanish

27y Beth Cox

AllnetServices.com Corp. Launches AllmonitorMall.c...

AllnetServices.com hired al Punto Advertising Agency to implement a campaign to market its AllmonitorMall.com site to the Hispanic marketplace. Read M...

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National Ad Campaign Helps Boost E*Trade Share Price
Media

National Ad Campaign Helps Boost E*Trade Share Price

27y Beth Cox

National Ad Campaign Helps Boost E*Trade Share Pri...

E*Trade Group Inc. has seenits stock rise since early October at twice the pace of rival brokers CharlesSchwab and Ameritrade Holding, a tribute to a ...

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Grabbing Your Share of Commerce Gold
Media

Grabbing Your Share of Commerce Gold

27y Janet Ryan and Nancy Whiteman

Grabbing Your Share of Commerce Gold

Thanksgiving is behind us now, launching us officially into the "Holiday Shopping Season. Read More...

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Reel.com Launches National TV Campaign
Media

Reel.com Launches National TV Campaign

27y Beth Cox

Reel.com Launches National TV Campaign

Online movie store Reel.com began a national television advertising campaign on Thanksgiving Day for the holiday season. Read More...

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US Interactive, Trilogy Form Strategic Partnership
Media

US Interactive, Trilogy Form Strategic Partnership

27y Beth Cox

US Interactive, Trilogy Form Strategic Partnership

US Interactive formed astrategic partnership with Trilogy Software Inc. , a provider of sales,marketing and business-to-business e-commerce applicatio...

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Levi Strauss Plans $5 Million Online Effort
Media

Levi Strauss Plans $5 Million Online Effort

27y Beth Cox

Levi Strauss Plans $5 Million Online Effort

Jeansmaker Levi Strauss & Co. is launching its first major online sellingeffort. Read More...

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French E-Commerce Worth $50 Million
Audience

French E-Commerce Worth $50 Million

27y Michael Pastore

French E-Commerce Worth $50 Million

E-commerce in France is expected to generate revenue in excess of $50 million in 1998, according to research by the Benchmark Group. Read More...

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Florida Fastest Growing State Online
Audience

Florida Fastest Growing State Online

27y Michael Pastore

Florida Fastest Growing State Online

Of the top 12 states in the US -- based on the number of Internet users in each state -- Florida was the fastest growing in 1997, according to a natio...

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Quarter Million Online in Singapore
Audience

Quarter Million Online in Singapore

27y Michael Pastore

Quarter Million Online in Singapore

Cybergeography reports there are currently 250,000 people online in Singapore. That number is expected grow to 1.5 million by the year 2001. Read More...

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Malaysia Growing by Leaps and Bounds
Audience

Malaysia Growing by Leaps and Bounds

27y Michael Pastore

Malaysia Growing by Leaps and Bounds

Cybergeography reports there are currently 250,000 people online in Malaysia. That number is expected grow to 2.2 million by the year 2001. Read More...

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SMBs Missing Internet Opportunity
Marketing

SMBs Missing Internet Opportunity

27y Michael Pastore

SMBs Missing Internet Opportunity

Small businesses may not be embracing the opportunities the Internet offers them, and the reason may be a lack of the proper tools, and the traditiona...

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Autobytel.com Awards Account to Grey Advertising
Media

Autobytel.com Awards Account to Grey Advertising

27y Beth Cox

Autobytel.com Awards Account to Grey Advertising

Internet car-buying service Autobytel.com Inc. awarded itsadvertising account to Grey Advertising Inc. in New York City. Billings werenot disclosed. R...

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Now, Even Your Bill has a Targeted Ad
Media

Now, Even Your Bill has a Targeted Ad

27y Beth Cox

Now, Even Your Bill has a Targeted Ad

Netscape's BillerXpert, its new bill presentment and payment application, is using Real Media's Open AdStream ad managementtechnology to deliver targe...

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Marketing Online Network Europe Opens U.S. Office
Media

Marketing Online Network Europe Opens U.S. Office

27y Beth Cox

Marketing Online Network Europe Opens U.S. Office

Marketing Online Network Europe (Marketing O.N.E.), a European network ofindependent interactive agencies, is opening its first U.S. office in Los Ang...

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Ken Margolis Associates Wins Headspace Account
Media

Ken Margolis Associates Wins Headspace Account

27y Beth Cox

Ken Margolis Associates Wins Headspace Account

Headspace Inc. in San Francisco, creatorof the "Beatnik" technology for interactive music and sound on the Internet,has hired Ken Margolis Associates ...

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Four Points Digital Launches Campaign for 3Com
Media

Four Points Digital Launches Campaign for 3Com

27y Beth Cox

Four Points Digital Launches Campaign for 3Com

One of the largest online campaigns ever conducted by 3Com is being launched by Four Points Digital , a Chicago-basedinteractive communications agency...

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