eBay , a person-to-person onlinetrading community, is launching its first national print and broadcastadvertising campaign to increase awareness and g...
View articleNetGravity said thatAmerica's Health Network selected its AdServer to manage, serve andreport on highly targeted ads on its Web site, AHN.com . Read M...
View articleCondon, who joins the company from DirecTV and has extensive experience in theadvertising industry. Read More...
View articleElectricVillage in Santa Cruz, CA, an integrated online network for the radioindustry, said it changed its name to OnRadio , to better reflect the com...
View articleCliff Freeman and Partners in New York City was named agency-of-recordfor Cyberian Outpost , theInternet-only retailer of computer hardware, software ...
View articleHomeSeekers.com Inc., a provider of online residential real estate listinginformation for home buyers, real estate agents, mortgage and title insuranc...
View articleBig BangMedia , which bills itself as "the next-generation Internet advertisingnetwork," said it has concluded its testphase "with an astoundingclickt...
View articleQuantum Leap Communications launched three newtelevision spots forMSNBC.com and said it has signed its second consecutive contract as agency ofrecord ...
View articleSanta Clara, CA-based Yahoo! Inc. saidit signed a definitiveagreement to acquire Yoyodyne Entertainment Inc. in a dealthat Bloomberg News valued at $2...
View articleSan Francisco-based Adauction.com said it now offers more than 100 branded Web publishers, with the additionof four sites that will providead inventor...
View articleInternet audience measurement firms Media Metrix and RelevantKnowledgemerged Monday. Read More...
View articleEngage Technologies said itwill integrate its Precision Profiling technology into Microsoft Site Server3.0. Read More...
View articleCost-per-click ad network ValueClick said itnow accepts audio banners across the entire network of more than 7,000 Websites. Read More...
View articleGood news: a new report shows that Internetadvertising continued its sharp upward trend in the first quarter of 1998 withthe top 25 industries increas...
View articleThe upcoming @d:tech.NewYork conference will feature a progress report ondeveloping online advertising industry standards (measurement, consumeraccept...
View articleInternet users who access the Web through local news sites are not only ahighly desirable audience for advertisers, they are proven online buyers,acco...
View articleDoes Internet advertising work? Yes, when it comes togrowing a uniqueaudience of users, according to NetRatings. Read More...
View articleAdvertising Age will launch a newPC-based newsservice called The Ad Age Edge that delivers television-quality, full screen video of TV commercials, pr...
View articleOpt-in e-mail marketing company NetCreations Inc. ispartnering with LinkExchange to make NetCreations'database of 1.5 million Internet users available...
View articleEricsson, a supplier of intelligent networksystems, launched "Internet Advertiser," calling it "the industry's firstintelligent network application th...
View articleDoubleClick Inc. saidthat auto sales operation Autobytel.com inc. is joiningDoubleClick's adnetwork. Read More...
View articleThomson Interactive Media (TIM)in Stamford, CT said that Press Computer Systems LTD (PCS), a supplier of pre-press systems for the publishing industry...
View articleRevnet Systems Inc. , an e-mail listmanagement products and services firm,launched of Revnet Express, an outsourcing service that provides electronicm...
View articleAd targeting is all the rage these days and JaySchwedelson, founder ofWebConnect, has an interesting take on the subject in an article in ClickZ. Read...
View articleAndromedia Inc. said it will merge with LikeMinds , an Internet personalizationcompany and owner of patented predictive modeling technology. Read More...
View articleA group of Internet marketing and promotion executiveshave formed theInternet Direct Marketing Bureau, a trade organization established to addresssuch...
View articleNet Perceptions, a developer and supplier of Realtimerecommendationtechnologies, entered the ad-targeting arena, launching Net Perceptions for AdTarge...
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