AdKnowledge Inc. , a provider ofInternet marketing solutions, said its Online Advertising Report (OAR) forFebruary shows that more than 58% of Web sit...
View articleIronlight Digital and Novo Media Group said they plan to mergeby the end of March, creating a large, full service digital agency. Read More...
View articleThe stock in New York City-based DoubleClick Inc. jumped more than 80%Friday after the company kicked off its initial public offering. Read More...
View articleInternet development company Media Connectionof New York (MCNY) formed a new division that will be selling onlineadvertising space for Web sites. Read...
View articleAs part of its plan to expand its services internationally, San Francisco based LinkExchange addedlanguage-based targeting to the capabilities of its ...
View articleThe Ad Age Group's Business Marketing magazine went online with its ranking of the200 most effective business-to-business Web sites across all busines...
View articleHow effective is the Web in branding products and services? That and othermarketing/advertising issues will be addressed in the two-day Adweek Forum,p...
View articleMedia Metrix, The PC Meter Company in New York City, said it reports onnearly 6,000 Web sites in its January Trend Report. Read More...
View articleIntervista Software , a provider of3D platforms and applications, launched WorldView for Developers, an ActiveXcontrol that enables developers to embe...
View articleThe price range of DoubleClick's initial public offering,which was expected to price Thursday night for trade Friday, was increased to$16 - $17 per sh...
View articleContinental Airlines has named Blue Marble AdvancedCommunications Group as its first interactive agency of record. Read More...
View articleOnline music retailer N2K Inc. named Kirshenbaum Bond & Partners as thefirst integrated communications agency of record for Music Boulevard, thecompan...
View articleA technology market researcher, citing a recent international survey of nearly2,000 respondents that he says highlights fundamental weaknesses in theI...
View articleTop marketing executives will gather in March at "The Marketing Landscape ofthe Internet: The 1998 Conference" to share insights into how business isp...
View articleMacromedia Inc. is launching an ad-backedentertainment Web site featuring online games, interactive comic strips, andanimated shorts. Read More...
View articleLycos Inc. said increased adrevenues helped push second quarter (ended Jan. 31) revenues to $12.6 million,representing an increase of 35% over the pre...
View articleAccrue Software Inc. , a provider of Website analysis software, said that five technology companies havestandardized on Accrue Insight to analyze onli...
View articleMountain View, CA-based SaveSmart Inc. , a provider of interactivepersonal promotions, said it raised approximately $14 million in a newfinancing roun...
View articleDigital Equipment Corp. said its AltaVista Search Service reportedadvertising revenue on the AltaVista site increased 267% in 1997, including41% growt...
View articleA 14.8% increase in net revenues among trade computer magazines drove growthin the U.S. market for computer magazines, books, online/electronic-basedp...
View articleGrybauskas Beatrice in New York City said that it has won the advertisingaccount of 24/7 Media Inc., the newly formed Internet advertising service,als...
View articleWeb advertising network LinkExchange establishedpartnerships with more than 100 leading Internet companies, including BestInternet Communications, Min...
View articleHow much of a threat is this? CYBERsitter , an Internetfilter from Solid Oak Software Inc. , is offeringcustomers the ability to block Web site advert...
View articleIntel Corp. unexpectedly added a second shopto its agency roster to handle North American advertising, with billingsestimated at more than $100 millio...
View articleAtlanta-based Cox Interactive Media (CIM) signed anagreement with DoubleClick Inc. to implement the latter's DART(Dynamic Advertising Reporting and Ta...
View articlePlanning something controversial on your Web site? Better let your advertisersknow in advance. Read More...
View articleBethesda, MD-based Snyder Communications Inc. and iVillage inked a joint-marketing agreementto expand the reach of Snyder's Your Kids marketing progra...
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