New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-co...
View articleThe interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which th...
View articleCheck out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. ...
View articleToo often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explain...
View articleCustom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can spec...
View articleClassic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional i...
View articleLeapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best pra...
View articleMobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Read Mo...
View articleThe Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch. Read More...
View articleAverage-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason expla...
View articleWhat makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ...
View articleThe last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holid...
View articleWe're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; the...
View articleMy digital marketing takeaways from blockbuster TV drama Breaking Bad. Read More...
View articleThe Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with ...
View articleApple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Read More...
View articleWith a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the succes...
View articleTaking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but ...
View articleEmployees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giv...
View articleDo you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe e...
View articleChina's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...
View articleA step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Read More...
View articleGoogle has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and ...
View articleGoogle+ updates and enhancements announced today will make interactive media fans happy. The social network unveiled Auto Awesome Movies, upgrades to ...
View articleYouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...
View articleFullscreen is launching a concierge channel management service for brands and media companies. Read More...
View articleMoët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Read More...
View article