In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven ru...
View articleJust how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...
View articleWhether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someon...
View articleInbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst a...
View articleThe Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Read More...
View articleAdobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...
View articleBuffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...
View articleIntegrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This ...
View articleIBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy conce...
View articleLike Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths i...
View articleMarketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shar...
View articleLearn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares suc...
View articleMuch of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...
View articleAs a senior marketer, how do you plan and build team KPIs that could keep the team accountable and motivated while remaining sensitive to the Asian co...
View articleHiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Read More...
View articleReports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...
View articleLinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Read Mor...
View article#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style vi...
View articleWhat should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers lookin...
View articleDo your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos...
View articleAs marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point...
View articleSpend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid les...
View articleWhat is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Read Mor...
View articleIn-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...
View articleWith high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the...
View articleAre marketers applying gamification in their brand campaigns using it well? Read More...
View articleJetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween. Read More...
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