With the holidays approaching, taking stock of what you've done in social media marketing in 2012 and what business results those activities have driv...
View articleEvaluating the impact that changes in image or product price might have on the success of the ad. Read More...
View articleThe whole is greater than the sum of its parts. Read More
View articleAre successful publishers and brands really B2B companies? Read More...
View articleWhen you market are you doing it in a format that shows off your strengths and uniquely represents your services? Read More...
View articleConsider these six factors when implementing web analytics in your organization. Read More...
View articleActivision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cel...
View articleIn today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But...
View articleConsumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva. Rea...
View articleThe modern furniture brand is inviting Twitter users to play musical chairs online for a chance to win physical chairs. Read More...
View articleA look into why some industries and companies have moved aggressively into digital, but others still have not. Read More...
View articleNothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to sha...
View articleHow do you build a relationship and community around SMS? Read More...
View articleIf you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better......
View article2012 was a big year in technology and I've put together my list. What does yours look like? Read More...
View articleThe Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participant...
View articleAdelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. T...
View articleAt midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a we...
View articleThe jeweler's new Tumblr will include content from various stages in its 175-year history. Read More...
View articleCombine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Read More...
View articleA social media strategy that attracts prospects and over time brings them through the funnel is the best way to deliver long-term ROI. Read More...
View articleA discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Read More...
View articleMobile is big and in India alone, there are over 600 million connections. Read More...
View articleA survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ...
View article(RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season. Read More...
View articleGroupon has become the official daily deals site of MLB.com through the 2014 season. Read More...
View articleGoogle is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just...
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