Capital One Opens Up 12 Days of Pinterest
Social

Capital One Opens Up 12 Days of Pinterest

13y Susan Kuchinskas

Capital One Opens Up 12 Days of Pinterest

Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Read More...

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Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego
Media

Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

13y Susan Kuchinskas

Analyzing Ads and Content Together Is a Revenue Wi...

U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, th...

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Evolve Media Launches Native Advertising Product
Media

Evolve Media Launches Native Advertising Product

13y Lisa Lacy

Evolve Media Launches Native Advertising Product

Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Read More...

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Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads
Data insights

Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads

13y Aubrey Beck

Marketers: 4 Hurdles to Clear if You Want Engaging...

A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Read More...

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Make the Most of Your Brand's YouTube Presence With External Annotations
Search

Make the Most of Your Brand's YouTube Presence With External Annotations

13y Crispin Sheridan

Make the Most of Your Brand's YouTube Presence Wit...

If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube. Read More...

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Build Your Social Chops: How to Get Smart in 2013
Social

Build Your Social Chops: How to Get Smart in 2013

13y Dave Evans

Build Your Social Chops: How to Get Smart in 2013

Social collaboration is the best path for building up your social media skills, so by meeting and connecting with other social media professionals you...

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Defining Big Data
Actionable Analysis

Defining Big Data

13y John D'Arcy

Defining Big Data

Will we finally be released from the constraints of not being able to access and analyze our data? Read More...

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TRUSTe Powers Privacy for Millennial Mobile Ads
Media

TRUSTe Powers Privacy for Millennial Mobile Ads

13y Susan Kuchinskas

TRUSTe Powers Privacy for Millennial Mobile Ads

Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millenn...

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77% of Brands Aren't Using Online Video Advertising
Ad Industry Metrics

77% of Brands Aren't Using Online Video Advertising

13y James Dohnert

77% of Brands Aren't Using Online Video Advertisin...

A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...

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Millennial Brain Responds Differently to Digital Media
Media

Millennial Brain Responds Differently to Digital Media

13y Susan Kuchinskas

Millennial Brain Responds Differently to Digital M...

Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...

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Dunkin' Donuts Brews Up Final Facebook Initiatives of 2012
Social

Dunkin' Donuts Brews Up Final Facebook Initiatives of 2012

13y Lisa Lacy

Dunkin' Donuts Brews Up Final Facebook Initiatives...

Dunkin' has two more digital initiatives on Facebook to wrap up 2012. Read More...

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Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Media

Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

13y Hollis Thomases

Premium vs. Programmatic Ad Sales: Can Both Coexis...

A look at where the future of online media buying is going. Read More...

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6 Tips for Effective Social Merchandising
Social

6 Tips for Effective Social Merchandising

13y Kevin Tate

6 Tips for Effective Social Merchandising

Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Read More...

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Get the Money! 2 Ways to Simplify Your E-Commerce
Acquisition

Get the Money! 2 Ways to Simplify Your E-Commerce

13y Tim Ash

Get the Money! 2 Ways to Simplify Your E-Commerce

If you want your customers' money, you've got to make it easy for them to give it to you. Read More...

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Permission to Dream: A Latino-Inclusive Marketing Approach
Inclusive marketing

Permission to Dream: A Latino-Inclusive Marketing Approach

13y Gustavo Razzetti

Permission to Dream: A Latino-Inclusive Marketing ...

Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Read More...

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Can You Buy 'Brand'?
Data insights

Can You Buy 'Brand'?

13y Chris O'Hara

Can You Buy 'Brand'?

Understanding social affinity data. Read More

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Good Morning Email Deals!
Advanced Email Marketing

Good Morning Email Deals!

13y Kara Trivunovic

Good Morning Email Deals!

Three steps for getting conversions off to an early start. Read More...

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Japan Scores High Marks in 2012 Digi Wrap-Up
Asia

Japan Scores High Marks in 2012 Digi Wrap-Up

13y Andy Radovic

Japan Scores High Marks in 2012 Digi Wrap-Up

Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...

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AT&T and Arnett Seek Personal Assistant
Social

AT&T and Arnett Seek Personal Assistant

13y Lisa Lacy

AT&T and Arnett Seek Personal Assistant

In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Read More...

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Could Atlas Make Facebook a Media Powerhouse?
Social

Could Atlas Make Facebook a Media Powerhouse?

13y Susan Kuchinskas

Could Atlas Make Facebook a Media Powerhouse?

Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...

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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Actionable Analysis

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

13y Heidi Cohen

Social Media, Mobile, and Content Marketing: 4 Tre...

Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Read More...

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Got Social Data? Must Transform Analytics Operations
Automation

Got Social Data? Must Transform Analytics Operations

13y Stephanie Miller

Got Social Data? Must Transform Analytics Operatio...

Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way. Read More...

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Local Promotions - Connecting Online/Mobile Search to Offline Conversion
Local

Local Promotions - Connecting Online/Mobile Search to Offline Conversion

13y Gregg Stewart

Local Promotions - Connecting Online/Mobile Search...

Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Read More...

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Personal Relevance Is Key to Online Video Engagement
Media

Personal Relevance Is Key to Online Video Engagement

13y James Dohnert

Personal Relevance Is Key to Online Video Engageme...

In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Read More...

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SES New Delhi 2012: Social and Content Marketing Gain Prominence in India
Analytics

SES New Delhi 2012: Social and Content Marketing Gain Prominence in India

13y Adaline Lau

SES New Delhi 2012: Social and Content Marketing G...

Three themes gathered from the two-day program: Read More...

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Mazda Seeks Ungettables at Gas Pump
Ad Industry Metrics

Mazda Seeks Ungettables at Gas Pump

13y Susan Kuchinskas

Mazda Seeks Ungettables at Gas Pump

Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up...

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WWE Supplements App with WWE Active
Media

WWE Supplements App with WWE Active

13y Lisa Lacy

WWE Supplements App with WWE Active

With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas. Read More...

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