Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts,...
View articleNovember 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...
View articleWhile you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage season...
View articleThe new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Read More...
View articlePrepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Read More...
View articlePuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle ga...
View articleUnmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which ...
View articleA primer for determining if a customer incentive is truly adding value to your business. Read More...
View articleA picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render co...
View articleSeveral players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, dem...
View articleThe digital content company is asking Twitter users to compose a holiday audiobook with the hashtag #Jinglebook. Read More...
View articleThe airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul A...
View articleThe question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward. Read M...
View articleCreate an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Read More...
View articleEven B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush. Read More...
View articlePublishers can overcome these three typical challenges. Read More...
View articleConsider these factors when evaluating your Facebook reports. Read More...
View articleVerizon's Direct Line to Santa pushes FiOS services in what a rep calls a "fun, non-salesy way." Read More...
View articleOnce Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountere...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleA new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...
View articleHoliday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Read More...
View articleFive simple measures of success for calculating the ROI on your digital campaign. Read More...
View articleWho will be working in digital ad tech in the future? And who is being hired right now? Read More...
View articleWhy remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Read More...
View articleKnowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Read More...
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